G Fuel and Bandai Namco Entertainment Introduce Pac-Man Energy Drink

G Fuel, in partnership with Bandai Namco Entertainment America, has introduced the G Fuel Power Pellet Collector’s Box, inspired by the video game character.  

The Collector’s Box is covered in the signature Pac-Man maze and the pellets dotting the maze light up when the arcade stick is pushed. Each Collector’s Box comes with a G Fuel Power Pellet 40-serving tub and a shaker cup modeled after Pac-Man, with a mouth that opens and closes. The G Fuel Power Pellet has a cherry lollipop flavor as a nod to the cherries in Pac-Man.

G Fuel will also be releasing a Ghost Gang Collector's Box, coming soon to GFUEL.com. Fans can choose from one of four flavors, each with a design inspired by Pac-Man’s phantom pursuers. The box also comes with a Ghost Motion Shaker Cup that shows Pac-Man before and after eating his Power Pellet, depending on how the cup is moved. 

“We’re excited to partner with G FUEL once again, this time bringing our most iconic video game character, Pac-Man, to their popular product line,” says Susan Tran, senior director, brand development, Pac-Man, Bandai Namco Entertainment America. “Of course, the flavor had to be cherry – as always, the team at G FUEL have proven to be great partners in taking one of our key properties and creating a memorable and collectible new product for fans.” 

Related:EXCLUSIVE: Bandai Namco on the Rise of ‘Elden Ring’ and the Return of ‘Tamagotchi’

The new product is available for pre-order as a Collector’s Box at GFUEL.com while supplies last. 

“I have so many fond memories of playing Pac-Man in the arcades, so it’s been a thrill to celebrate the character’s legacy and continued influence on the gaming landscape with G FUEL POWER PELLET,” says Cliff Morgan, founder and chief executive officer, G FUEL. “It's been great to work alongside our great partners at Bandai Namco Entertainment America Inc. to add PAC-MAN to our iconic lineup of video game collabs.”