FoodStory Brands and Paramount Consumer Products Partner on ‘Yellowstone’ Food LineFoodStory Brands and Paramount Consumer Products Partner on ‘Yellowstone’ Food Line
FoodStory Brands and Paramount Consumer Products transformed the TV series, “Yellowstone” into a line of Western cuisine.
July 13, 2023
FoodStory Brands and Paramount Consumer Products have announced a new “Yellowstone” line of elevated Western cuisine, which brings the hit television series to life in American kitchens. The line embodies the rustic, authentic experience of the “Yellowstone” universe and includes premium coffee, seasonings and rubs, meat snacks, and Angus beef chili. The line’s ongoing expansion includes breakfast meats, proteins and beyond. Products are now available at Walmart, Kroger, Amazon, H.E.B. and in select Safeway and Albertsons stores, with many more retailers to come.
“For me, it’s deeply meaningful to partner with FoodStory Brands on the launch of ‘Yellowstone’ cuisine, as I’m not only head of craft services for the show but also the on-screen chef for the Dutton family,” says Chef Gabriel ‘Gator’ Guilbeau, actor and cookbook author. “I am thrilled to be part of the launch and beyond as an ambassador of this new line. ‘Yellowstone’ has an exceptional culinary point of view with authentic Western cuisine, and I’m excited to share it with our fans.”
The new “Yellowstone” Western cuisine line will roll out ongoing expansions across multiple food and beverage categories. It currently includes “Yellowstone” coffee, “Yellowstone” seasonings and rubs, “Yellowstone” beef chili, “Yellowstone” beef sticks and “Yellowstone” breakfast meats.
“‘Yellowstone’ fans continue to look for ways to further engage with the brand, and this new line is a natural extension of the Western lifestyle depicted in the show,” says Dion Vlachos, executive vice president, licensing and retail, consumer products and experiences, Paramount. “We are thrilled to partner with FoodStory Brands to curate authentic Western cuisine and bring the rustic roots and authentic flavors of ‘Yellowstone’ to life, and we are so pleased with how retailers have embraced the products.”
“It’s an honor to partner with Paramount Consumer Products and bring the cultural phenomenon of ‘Yellowstone’ to America’s dining tables,” says Jordan Jedeikin, senior vice president, business development, FoodStory Brands. “Our mission is to bring the best stories to life in food, and rarely does an entertainment brand authentically belong in nearly every category in the grocery store, from meat snacks to coffee, to seasonings, smoked meats, chili and beyond. With the products that FoodStory Brands and our partners are developing, ‘Yellowstone’ has the potential to be the first entertainment property to transcend TV and become a major cross-category food and beverage brand for years to come.”
“‘Yellowstone’ has ignited widespread passion and interest in Western culture and cuisine,” says J.R. Rigley, chief executive officer, The Watkins Co. “The Watkins Company is excited to share our history and expertise in flavor with ‘Yellowstone’ fans through the bold and unique flavors of the ‘Yellowstone’ seasonings and rubs. We believe that the ‘Yellowstone’ seasonings and rubs will elevate the quality of ranch-inspired cuisine and comfort foods with our unique and relevant flavor profiles.”
“The Cattleman’s Cut brand represents high-quality craftsmanship, authenticity, Americana and the hard-working spirit of ranching,” says Tom Hernquist, chief executive officer, Oberto Snacks. “The beloved world of ‘Yellowstone’ aligns perfectly with the Cattleman’s Cut brand. We are proud to create the only officially licensed ‘Yellowstone’ branded meat snacks.”
“‘Yellowstone’ Angus Beef Chili delivers authentic, homestyle, Western-inspired cuisine,” says Robert Russo, chief executive officer, Vietti Foods. “With delicious ingredients and elevated protein content, this chili is the perfect bold and hearty comfort food for unleashing anyone’s inner cowboy or cowgirl.”
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