Paramount Unites Brands for First Global E-Commerce Platform

Paramount Global has unveiled Paramount Shop, its first global direct-to-consumer e-commerce site with products spanning the company’s portfolio of current hits to popular classics from the company’s free-to-air, cable, theatrical films and streaming platforms. 

The platform will feature a broad array of products representing more than 125 brands and characters with more than 50,000 unique products from Paramount brands including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Network, Paramount Pictures, SHOWTIME and more.  

Fans visiting the Paramount Shop will be able to engage with characters and content including Baby Shark, “Beavis and Butt-Head,” “Billions,” “Blue’s Clues,” “Clueless,” “Coming to America,” “CSI,” “Daria,” “Dexter,” “Drunk History,” “Grease,” “iCarly,” “Jersey Shore,” “Mean Girls,” “PAW Patrol,” “Scream,” “Soul Train,” “SpongeBob SquarePants,” “South Park,” “Star Trek,” “Survivor,” “Teenage Mutant Ninja Turtles,” “The Godfather,” “Top Gun,” “Twin Peaks,” “Wolf Pack,” “Workaholics,” “Yellowjackets” and “Yellowstone,” among many more. 

“Paramount Shop plays a key role in Paramount’s multi-platform ecosystem as a new touchpoint for consumers to discover products reflecting the company’s popular content and culture-defining brands,” says Pam Kaufman, president, chief executive officer, international markets, global consumer products and experiences, Paramount. “It is so exciting to have a site that provides a seamless and engaging consumer experience that allows fans to shop across our portfolio of brands.” 

Paramount Shop provides a customer interface, while offering an elevated shopping experience with cinematic photography and a sleek design. Fans on the site will also have an opportunity to engage with Paramount+. Items available for purchase will span categories including apparel, accessories, collectibles, costumes, home, party goods, publishing and toys, memorabilia as well as unique co-brands. Products and collections will be updated as the platform continues to roll out authentic collaborations inspired by the brands, characters and franchises that fans love. 

The site can ship worldwide, with localized experiences in the U.S., Canada, U.K. and Germany with plans to expand over the course of the year. 

Fans can shop now at ParamountShop.com.