Lush, Nickelodeon and Paramount Consumer Products Expand Line

New limited-edition product collection tied to SpongeBob SquarePants: Operation Sea Change.

License Global

June 30, 2023

2 Min Read
SpongeBob SquarePants cosmetics collection
SpongeBob SquarePants cosmetics collectionLush

In May, License Global announced that Lush, Nickelodeon and Paramount Consumer Products were releasing a SpongeBob SquarePants collaboration tied to SpongeBob SquarePants: Operation Sea Change, a global ocean conservation and sustainability initiative. The partnership featured an exclusive SpongeBob-themed box of plastic-free products based on characters, including Patrick Star and Gary the Snail in The Lush Kitchen subscription box.

Following up on the SpongeBob SquarePants takeover of the Lush Kitchen Box, Lush has launched more products in the SpongeBob SquarePants collection. The collection is designed to encourage shoppers to consider the sea and choose plastic-free.

In continued support of Paramount’s SpongeBob SquarePants: Operation Sea Change campaign, Lush has co-created a range of six new, immersive products across bath, shower and skincare.

“Partnering with Lush on creative, fun and plastic-free products is the perfect way to make an additional impact with the SpongeBob SquarePants: Operation Sea Change initiative to protect the world’s oceans and its inhabitants,” says Veronica Hart, executive vice president, global franchise planning and consumer products marketing, Paramount Consumer Products & Experiences. “The vibrant world of SpongeBob SquarePants lends itself perfectly to the colorful world of Lush, and we’re so excited to work together to bring awareness to this issue.”

“We love soap,” says Melody Morton, creative director, Lush Concepts. “So, to create a plastic-free range of products on behalf of SpongeBob SquarePants, an iconic character, series and brand, representing an undersea world that we are all trying to protect, was an obvious fit for Lush. We’re thrilled to partner with Paramount Consumer Products and Nickelodeon on SpongeBob SquarePants: Operation Sea Change. We had so much fun with this collaboration and the Krabby Bathy is a new innovation for us – a hybrid soap, bath bomb and bubble bar. We think the fragrances are extra special; think tropical, pineapple and coconut, dreamy combinations that are unique to this range.”

Exclusively available on the Lush app, online and in Lush stores, this limited-edition range is available now.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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