Eggo Collabs with Sugarlands Distilling

Brunch season is in full swing, and so too are its signature specials: decadent food paired with creative cocktails. That’s why, just in time for National Waffle Day, the waffle experts at Eggo and spirit specialists from Sugarlands Distilling are pairing up again to bring brunching up a notch with their latest boozy innovation: Eggo Brunch in a Jar Sippin’ Cream.

Inspired by classic brunch flavors, this rich and creamy liqueur blends the flavors of toasted Eggo waffles, maple syrup and butter with a hint of smoky bacon.

Brunch is more than a trending meal – it’s a moment to kick back and relax. In fact, 47% of adults say it feels like a treat to go out for brunch. So Eggo, a long-time breakfast favorite brand dedicated to helping parents embrace small wins, enlisted the help of Sugarlands, so parents can “L’Eggo” and enjoy that treat-yourself feeling brunch evokes, all year long.

“Between the juggle of constantly changing schedules, household errands, family outings or busy workdays, it can often feel impossible for parents to find moments they can savor for themselves,” says Joe Beauprez, senior director, marketing, frozen foods, Kellogg Company. “Eggo Brunch in a Jar makes it easy for parents to kick back when they’re not caring for their little ones. So, whether parents want to punch up a weekend brunch or savor some of those classic brunch flavors during their downtime, this feel-good Eggo-inspired liqueur is the perfect treat.”

“Working with Eggo to bring Eggo Nog to life last year was a tremendous experience, so we’re thrilled to partner with them again to create a brunch-inspired version of our Sippin’ Cream, that parents can enjoy year-round,” says Greg Eidam, master distiller, Sugarlands Distilling. “Our distillery team crafted Eggo Brunch in a Jar to combine flavors of toasted Eggo waffles, rich maple syrup and notes of creamy butter, with a savory hint of bacon in every sip. Eggo Brunch in a Jar is the perfect way to elevate weekend brunch with a fun cocktail or to enjoy classic brunch flavors during your well-deserved ‘me time’ in the evening.”

Eggo Brunch in a Jar is available at select retailers nationwide and online in select states. To find a retailer near you or buy online, visit Sugarlands.com/brunchinajar.

The partnership was brokered by Kellogg’s global exclusive food and beverage licensing agency, Beanstalk.