"The holidays are exhausting for parents – from extra family responsibilities to the pressure of making the holidays perfect, parents rarely have any downtime for themselves,” says Joe Beauprez, marketing director, Eggo. “We created Eggo Nog to give parents a delicious way to indulge in some well-deserved ‘evening me time.’ Paired perfectly with our Eggo Thick & Fluffy Waffles – maybe even topped with a dollop of ice cream – Eggo Nog is sure to help parents L’Eggo during one of the busiest times of the year."
“We’re very excited to partner with an iconic brand like Eggo to create this fun and festive version of our popular Appalachian Sippin’ Cream,” says Greg Eidam, master distiller, Sugarlands. “Our team at the distillery worked hard to ensure hints of cinnamon and nutmeg came through in the flavors,
The partnership was brokered by global brand extension licensing agency,
, marking the inaugural food licensing deal for the agency on behalf of the Eggo brand. Beanstalk negotiated the deal with Sugarlands’ chief revenue officer, Patrick Sullivan. Katie Hubert, head of partnership marketing for Sugarlands, oversaw execution of the partnership with Beanstalk and
“We are thrilled to bridge the nostalgia and love for Eggo with the cheer and festivity of holiday eggnog, particularly with a respected craft distillery like Sugarlands Distilling Co.,” says Frances Alvarez, vice president, brand management, Beanstalk. “Leveraging the flavors of a perfectly toasted Eggo waffle, we hope this exciting partnership for the brand will open doors to many more unique flavor pairings and licensing opportunities for the beloved brand in the future.”
Related:What’s New for Beanstalk?
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