August 28, 2023
Chefclub, a family cooking brand, and the Cora and Supermarché Match retail chains, will be launching a loyalty program dedicated to food education for families with children, in the 174 stores of the group across France.
The two retailers have teamed up with Chefclub to launch their back-to-school collector edition, “Let’s have fun in the kitchen.” The loyalty promotion ends Oct. 15 at Supermarché Match and Oct. 16 at Cora.
Sharing the conviction that learning to eat healthy and cook seasonally is essential from a young age and that the new generations have a leading role to play, the two entities unite their forces to offer a fun and educational cooking experience. The promotion will allow young chefs to discover, in an exclusive collector’s album, fruits and vegetables across the four seasons. They can play, cook and learn while having fun and getting familiar with the world of the Chefclub Friends.
A collection of 96 stickers to stick throughout the seasons and 64 playing cards will be available in both store chains. Customers can obtain one pack with two stickers, two playing cards and one voucher with each purchase.
Customers who buy products from partner brands involved in the operation will also have the opportunity to collect 24 figurines to clip onto glasses.
With five vouchers, retailers’ customers will also be able to benefit from an immediate 50% discount on an exclusive range of Chefclub products, including six big-head plushies, four plush keychains, a set of three mini utensils adapted for children’s hands, a child's apron, a notebook to note their inspirations and recipes as well as a soft pencil case to store their secrets and a set of kitchen utensils.
The loyalty promotion will be supported by a POS campaign inside and outside of stores. Kakémono, reed, akilux, wall stickers, cling film and a box will present the album and Chefclub products inside, accompanied by a digital activation on Facebook, Instagram, an influencer campaign as well as email.
A contest will be organized, offering a cooking workshop for young chefs and their families, crafted by the Chefclub teams in their production studio in Paris.
“We are very proud of this collaboration which marks our first steps in the world of Loyalty Promotions,” says Marie-Laure Marchand, senior vice president, global consumer products and business development, Chefclub. “We thank Craze, Cora and Supermarché Match’s teams for their trust, their understanding and for conveying the magic of Chefclub to children and families. We can’t wait to discover this massive promotion in stores and for children to have fun in the kitchen with the Chefclub Friends and our garden superheroes: Super Veggies and Super Fruits.”
“We had a lot of fun imagining and building this back-to-school collector operation with Chefclub and Craze,” say Anne Russel, customer data and insights manager, and Marie-Celine Vitoux, store communication project manager, Cora/Match, in a joint statement. “A campaign that is both fun and educational around the whimsical Chefclub Friends and seasonal fruits and vegetables. Something to delight our customers, both young and adult!”
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