Bombay Sapphire, Christian Siriano Launch Cocktail Couture Collection

Next evolution of the brand’s Saw This, Made This campaign inspired by gin cocktails, like the Bombay Sapphire French 75, Martini and Collins.

License Global, Content Editor

September 12, 2023

2 Min Read
Bombay Sapphire and Christian Siriano Cocktail Couture Collection
Bombay Sapphire and Christian Siriano Cocktail Couture CollectionBombay Sapphire, Christian Siriano

Bombay Sapphire has announced the continuation of its Saw This, Made This campaign by partnering with fashion designer, Christian Siriano, to create a cocktail couture collection. Renowned for his boundary-pushing designs and inclusive approach to fashion, Siriano took inspiration from iconic Bombay Sapphire gin cocktails to create a French 75-inspired haute couture gown, which took center stage at the brand’s spring/summer 2024 NYFW show Friday at The Pierre Hotel in New York City, as well as a gin cocktail attire capsule collection to release in time for the holiday season.

Siriano’s French 75-inspired gown was designed with flourishes that transmute the celebratory cocktail’s zip of bubbles, tang of lemon juice and bright notes of gin. Created from champagne-tinged accents and with Bombay Sapphire’s blue-tinged bottle in mind, the gown is infused with custom Bombay Sapphire-dyed fabrics and harks back to the color profile and effervescence of the Bombay French 75.

To bring the ethos of the collection to everyone and inspire people to experiment with their own creativity and style, Siriano will be releasing a limited-edition capsule collection to follow the French 75-inspired gown. Literally and figuratively embodying cocktail party couture, the collection will take inspiration from three iconic gin cocktails – the Bombay Sapphire gin & tonic, Martini and Collins – and be available in time for the holiday season for purchase this fall on ChristianSiriano.com.

Related:Greenies x Christian Siriano Unveil Pet and People Trench Coats

Marking the continuation of the Bombay Sapphire Saw This, Made This campaign launched by acclaimed film director, Baz Luhrmann, last year, the collection is designed to push the boundaries of fashion and encourage people to see the creative inspiration that exists all around them.

“As a designer, I find endless excitement in exploring disruptive ways to construct garments and challenge myself creatively,” says Siriano. “Partnering with Bombay Sapphire for the Saw This, Made This campaign has allowed me to design a collection that transforms classic cocktail culture into fashion. By continuing to explore my creative boundaries and find inspiration in the unexpected, in this case, the silhouette of a French 75 cocktail, I hope to inspire others to discover uncharted territories of their imagination.”

“As a brand who has always championed all forms of artistic expression, we’ve loved working with Christian to unlock a new form of creative inspiration for his designs,” says Jaime Keller, brand director, Bombay Sapphire. “Saw This, Made This has always been about finding new and unique points of inspiration and Christian has shown that imagination shows no limits and that visual prompts can turn into tangible, beautiful creations. With the release of this partnership, we hope that audiences will tap into their own creativity and uncover the inspiration that permeates the world around them.”

Related:Bombay Sapphire Named Official Spirit Partner of Jean-Michel Basquiat Exhibition

Read more about:

Christian SirianoGlobal

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like