New pup and parent matching trench coats take a unique spin on the classic houndstooth pattern to raise awareness for canine dental crisis.

License Global

August 25, 2023

2 Min Read
The Houndstoothless pattern from Christian Siriano.
The Houndstoothless pattern from Christian Siriano.Greenies

The Greenies brand, part of the Mars family of brands, is partnering with award-winning fashion designer, Christian Siriano, to create matching trench coats for pet parents and their pups, centered around one of this year’s biggest fashion trends: the houndstooth pattern. The brand and Siriano will release a one-of-a-kind spin on the iconic houndstooth pattern – Houndstoothless – that is strategically missing “teeth” in the design to represent the canine dental crisis. According to the American Veterinary Medical Association, 80% of dogs show signs of oral health issues by the age of three. 

“As a dog dad to Poppy, Topper and Bear, I know how important it is to maintain a healthy dental routine for your pup,” says Siriano. “That’s why I’m excited to partner with the Greenies brand, and my dogs love Greenies dental treats! They are a leader in delivering products that support pet oral health, so creating a one-of-a-kind Houndstoothless design for pups and their parents has really been such a fun project. If fashion can bring awareness to the canine dental crisis, then that's a great thing.” 

Dog lovers and fashion gurus alike can match with their furry best friend this season by entering a sweepstakes for a chance to get their paws on the limited-edition Houndstoothless trench coat. The dog and human trench coats are soft-knitted and lightweight and are available in small, medium and large sizes.   

“We know that good canine oral health is a critical issue for pets and pet parents,” says Jean-Paul Jansen, senior vice president, marketing, Mars Petcare North America. “That’s why we are always looking for new ways to shine a light on the importance of healthy teeth and gums to raise awareness of the options pet parents have to care for their pets. This playful take on the houndstooth pattern, Houndstoothless, and limited-edition trench coats are just another way we are furthering this ambition to promote holistic oral care in a culturally relevant way.” 


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License Global

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