U.S.-based hot sauce will continue its licensing initiatives with new food, spirits, merchandise and more.
In addition to establishing new licenses, Brand Central will continue to drive growth for the brand and is actively pursuing partnerships in fresh and frozen meals, spirits, condiments, merchandise and more.
“We are thrilled with the success our brand is enjoying in a variety of product categories beyond hot sauce,” says Luis Saavedra, managing director, Tapatio. “Brand Central is helping us build a wide scale consumer products program from lifestyle products to food and beverage, which is providing the great taste of Tapatio on a variety of consumer’s favorite products.”
Current food partnerships for the brand include Frito-Lay Tapatio-flavored potato chips, Colorado Premium Tapatio-seasoned meat and poultry products, Thanasi Foods sunflower seeds, Express Trading Tapatio salsa and nacho cheese sauce and JelSert Tapatio powder spice packets.
“The demand we are seeing
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.