Smiley Brings Snack Range to Lidl

European grocery chain will be the latest retailer to feature the line of branded snacks from Intersnack.

EUROPE- Smiley Foods will debut its latest Smiley Snacks range exclusively at Lidl in Germany this month, followed by launches in the U.K., Switzerland and France later in the year.

New additions to the line from licensee Intersnack include flavored crackers and 3D-render stacked chips in a selection of flavors.

Smiley snack products already on shelf at other key retailers including Aldi and Auchan, as well as a Tokapi private label Smiley Snacks at Leclerc.

"We are very proud to launch our new snack range at Lidl,” says Nicolas Loufrani, chief executive officer, Smiley. “Our stacked chips represent an incredible innovation that has taken years of development by the Intersnack R&D team to be able to manufacture. They join the already very successful Smiley family of palette snacks and salty crackers. Smiley snacks will bring happiness and fun to parties throughout the world."