Robinson Home Products has launched a line of branded kitchen and dining products in partnership with Delish.com, a unit of Hearst. The deal was brokered by IMG.
“We believe this partnership is a perfect match,” says Ross Patterson, president, RHP. “Looking ahead, we are eager to work together with Delish and are excited about the possibilities this partnership presents. We are focused on bringing Delish’s unique and fun approach to kitchen and dining products that will meet their extensive audience’s needs, as well as introduce new consumers to the brand.”
In addition to the new product line, RHP will also operate DelishEssentials.com as part of the deal. The new ecommerce site will sell all of RHP’s licensed kitchen and dining products directly to consumers. Products for sale on the site include dinnerware, bakeware, kitchen tools and gadgets, flatware, and barware.
Delish.com’s push into branded products continues a growing trend for publications. Buzzfeed recently announced partnerships for its Tasty brand including food decorating kits from Wilton and shoppable recipes with Walmart. Cooking magazine Saveur also recently announced a line of branded marinades, barbecue sauces and spice rubs in partnerships with Gourmet Warehouse.