Robinson Home Products Gets Cooking with Delish.com

IMG brokers deal with Hearst’s Delish.com and Robinson Home Products for a line of dinnerware, bakeware, kitchen tools and more.

License Global

November 5, 2019

Robinson Home Products has launched a line of branded kitchen and dining products in partnership with

Delish.com

, a unit of Hearst. The deal was brokered by IMG.

“We believe this partnership is a perfect match,” says Ross Patterson, president, RHP. “Looking ahead, we are eager to work together with

Delish

and are excited about the possibilities this partnership presents. We are focused on bringing

Delish’s

unique and fun approach to kitchen and dining products that will meet their extensive audience’s needs, as well as introduce new consumers to the brand.”

In addition to the new product line, RHP will also operate DelishEssentials.com as part of the deal. The new ecommerce site will sell all of RHP’s licensed kitchen and dining products directly to consumers. Products for sale on the site include dinnerware, bakeware, kitchen tools and gadgets, flatware, and barware.

Delish.com’s

push into branded products continues a growing trend for publications.

Buzzfeed

recently announced partnerships

for its Tasty brand including food decorating kits from

Wilton

and shoppable recipes with

Walmart

. Cooking magazine

Saveur

also recently announced a line of branded marinades, barbecue sauces and spice rubs in partnerships with

Gourmet Warehouse