Inspired by classic horror film characters, the Monster Cereals have been around for over half a century. This year, Monster enthusiast Kaws was inspired by the vintage styling of the original boxes. In addition to the individual box designs, Kaws has also designed corresponding collectible cereal prizes of each of the character, which are available as a set of four via an on-pack sweepstakes.
“It’s been a thrill to collaborate with General Mills and Monster Cereals,” says Kaws. “I’ve been a big fan of the cereals since I was a kid. Even now, I love the original box designs and the creativity and imagination they invoke.”
This year’s seasonal Monster debut is also marked by the return of Frute Brute, which
“Our Monster Cereals are some of our most iconic, and while we know fans are always excited to see them, we want to be sure that we’re able to offer something new and different with each release,” says Mindy Murray, senior marketing communications manager, General Mills. “Kaws’ love for these characters made him the perfect partner to bring them to life and offer multiple ways to celebrate this season. We can’t wait for fans to find each box and experience the latest versions for themselves.”
Franken Berry, Count Chocula, Boo-Berry and Frute Brute Monster Cereals boxes are available now at retailers nationwide. Each Monster Cereals box comes with a unique code on the back that fans can enter on Kawsmonsters.com for a chance to win a set of the Kaws-designed collectible prizes.
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