October 11, 2023
Wrangler has announced a limited line of clothing withBuffalo Trace Bourbon, the flagship whiskey handcrafted at the World’s Most Award-Winning Distillery in Frankfort, Ky. Wrangler and Buffalo Trace come together as two of the most long-standing, authentic brand names in American history to capture modern consumers with style-forward functionality.
The culmination of a three-year collaborative process brings a modern and versatile collection for men and women featuring worn-in denim fabrics and finishes, including jackets, pullovers, woven work shirts, graphic tees and aprons drawing inspiration from the western brand’s outdoor lifestyle and the functional textile needs of bourbon-makers.
“By partnering with Buffalo Trace, we were able to dive deep into the culture and legacy of spirits and distilling to unlock new product offerings that also felt right for our brand,” says Vivian Rivetti, vice president, global design, Wrangler. “The meticulous skill at mastering the perfect taste profile inspired us to pay extra attention to foundational textures and details, so this collection explores premium design elements and color that convey warmth and strength, and denim washes that emulate an oak-aged look and feel.”
The line includes the Distiller’s Jacket, an everyday layering piece with a rugged canvas exterior and interior flask pockets, and the Barrel House jacket, a timeless denim jacket with a bourbon-inspired wash and corduroy detailing.
“Buffalo Trace Distillery has a continuous legacy of innovation rooted in world-class craftsmanship that goes back over 200 years,” says Andrew Duncan, global brand director, Buffalo Trace Distillery. “We’ve learned a lot about making the finest whiskies, but firmly believe that the world’s best whiskey has yet to be made. Our motto of ‘Honor Tradition, Embrace Change’ embodies that spirit. When we learned about Wrangler’s vision to bring fresh, original ideas to their timeless look and feel, we saw a natural partnership. These staple pieces would be savored by bourbon lovers and bartenders alike for years to come.”
The agreement between Wrangler and Buffalo Trace was brokered by Brandgenuity, the licensing agency for Sazerac.
Wrangler x Buffalo Trace is now available at Wrangler.comand Buffalotrace.com, as well as select retailers.
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