Wrangler Launches Collegiate Collection

Wrangler teams up with college athletes from The University of Texas for the launch of the collection.

License Global

August 24, 2022

2 Min Read
Madisen Skinner, UTAustin volleyball player.
Madisen Skinner, UTAustin volleyball player.Wrangler

Wrangler has announced the launch of its new collection of licensed collegiate apparel, teaming up with University of Texas (UT) at Austin’s current and former student athletes to promote the collection to students, fans and alums. 

“My first pair of jeans were Wranglers, and I've been wearing them ever since,” says Quinn Ewers, quarterback, Texas Longhorns. “I’m excited to be an ambassador for Wrangler’s Collegiate Collection – I think fans will love these products.” 

Wrangler worked in collaboration with Colosseum Athletics, a collegiate manufacturing leader with more than 700 license agreements with colleges and universities across the nation, and collegiate licensing company, CLC, to design and produce the Collegiate Collection.  

“I’m excited to partner with Wrangler because it is a company that has had historical success making a product I love – great jeans,” says Madisen Skinner, outside hitter, Longhorns women’s volleyball. “As someone born and raised in Texas, Wrangler has been a popular brand among many of those close to me, and I love the brand’s mission of making functional jeans for any individual or occasion. The recent collaboration with UT created an opportunity to get to know their brand in a special way that I couldn’t pass up!” 

Related:Wrangler Jeans and Fender Collaboration Celebrates 75 Years of Cultural Heritage

An additional 31 collegiate institutions will roll out with customized Wrangler gear throughout September, including Auburn University, Florida State University, Iowa State University, Louisiana State University, Michigan State University, Mississippi State University, North Carolina State University, Purdue University, Texas A&M University, Texas Christian University, University of Alabama, University of Florida, University of Mississippi, University of Nebraska, University of Oklahoma, University of South Carolina and University of Tennessee. 

“We are excited to tap into the excitement of college sports with a collection that embraces school spirit and gives students and alumni alike the perfect game day uniform,” says Holly Wheeler, vice president, global marketing, Wrangler. “Game days are a core college memory for many of us, and the connections made at the start with a love for the school and self-expression. We are excited to introduce fun new styles that will stand out in the crowd as football season ramps up and new connections are made.” 

The Wrangler Collegiate Collection will be on Wrangler.com and in major retailers, including Dick’s Sporting Goods, Academy Sports + Outdoors, Rally House, Fanatics and Kohl’s, along with participating university bookstores. 

Related:HanesBrands Secures Licensing Agreement with University of Texas at Austin

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License Global

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