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Collaboration with adidas renewed with three new Grinch shoe designs in the collection plus two junior versions, following the success of last year’s launch. Primark rolls out its largest Grinch collection globally.

December 5, 2023

3 Min Read
Grinch shoe, adidas, WildBrain CPLG
"The Grinch" shoeadidas, WildBrain CPLG

WildBrain CPLG has announced a range of deals for Dr. Seuss Enterprise’s “How the Grinch Stole Christmas!,” delivering more ways for consumers across the U.K. and Europe to engage with the holiday brand.

Following last year’s adidas Originals x The Grinch Forum Low shoe collaboration, an expanded range will launch this year. A new Grinch shoe (plus junior version) will be available globally at adidas stores and online. Two additional Grinch-inspired designs featuring “How the Grinch Stole Christmas!” characters, Max and Cindy Lou, will be released exclusively into Foot Locker stores worldwide, alongside a junior version of the Max design and apparel, including T-shirts and a hoodie featuring the Grinch characters.

Primark also recently launched its largest “How the Grinch Stole Christmas!” range, extending into stores globally for the first time. The retailer’s collection spans family pajamas, snuddies, Christmas jumpers, gifting sets, health and beauty, tree decorations, pet accessories and confectionery.

Farther afield, new Grinch licensees on board for Germany include Sockswear for a “How the Grinch Stole Christmas!” socks advent calendar range for kids and women; United Labels for apparel, accessories and home items plus Tex-Ass for slippers launching this month.

Related:Primark Reprises Dr. Seuss’ ‘The Grinch’ Range

In Italy, Sabor srl is set to launch branded apparel and accessories this year in its first deal for “How the Grinch Stole Christmas!,” with items going into Calliope and Terranova shops, while Italian retail chain, Yamamay, will also feature a collection of Grinch pajamas and socks for men, women and kids in its 487 stores.

“Our long-standing relationship with Dr. Seuss Enterprises continues to delight Grinch fans, with retail partners and licensees across the U.K. and Europe looking to tap into this well-loved family-favorite IP,” says John Taylor, vice president, Northern Europe, WildBrain CPLG. “Seasonal licensing opportunities are becoming a staple of the calendar, with retailers coming on board in a significant way. With these new deals building on an already considerable presence for the brand, 2023 looks to be an even bigger and greener celebration. Happy Grinchmas!”

More Grinch renewals and extensions

WildBrain CPLG has also signed other renewal agreements.

H&M has followed its 2022 collection with an extended range of apparel and accessories, plus the addition of new categories, including beauty.

Licensee LPP has also renewed its deal, which now includes expanded categories – homeware, health and beauty.

Brigit’s Bakery’s “How the Grinch Stole Christmas!” afternoon tea bus in London is available for extended dates until January.

Long-standing partners returning with products launching into multiple U.K. retailers this winter include Brand Alliance and Park Agencies for adult apparel, Crème Dor for confectionery and Dreamtex for homeware.

Additional licensees that have renewed partnerships this year for the U.K. include Cribstar for baby sleepwear; Fashion UK for kids’ apparel; TJ Morris for apparel, home, gifting and confectionery and RMS for toys and games. Fizz Creations has also returned with a gifting range; Solent Brands has launched a reusable bag collection and Cooneen & Misirli return to the market with Grinch-themed nightwear. Blues has also re-launched its highly successful range of baby apparel, alongside Rubber Road with a gifting collection and plush from Aurora.

Inditex is also rolling out products across Europe this year, including family pajama sets in Lefties in Spain and Portugal, kids apparel online in Zara and a wide range landing in Bershka globally, including adult tees, sweaters, accessories, tote bags, headbands and jewelery. Publishing retailer, Thalia, has also launched an extended range with new designs for its gifting collection in stores across Europe.

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