Primark Reprises Dr. Seuss’ ‘The Grinch’ Range

Primark has announced a partnership with Dr. Seuss, on a new collaboration for the holiday season. The extensive range of over 100 items includes family pajamas and jumpers, accessories and gifts.

“The Grinch” collection features pieces ranging from womenswear, menswear and accessories to home and gifting, with outfits for the whole family. It includes matching Grinch pajamas, socks and slippers for adults and kids, and a baby sleepsuit. “The Grinch” Snuddie also returns with a selection of loungewear and Christmas jumpers. Homeware items include cushions, throws and festive decorations. Pets are also catered to with outfits, bandana sets and several toys inspired by the Grinch’s loyal companion, Max. The range was designed and delivered by long-standing “The Grinch” licensees – Brand Alliance, Fashion UK, Brand International, Roy Lowe, Character World, Fizz Creations, Modern Gourmet Foods and H&A. WildBrain CPLG brokered the deals.

This marks the fifth year of Primark’s partnership with Dr. Seuss’ “The Grinch” and is the retailer’s largest collection featuring the character to date, with items across all categories in store.

“We are delighted to collaborate once again with Dr. Seuss this year on the hugely popular Grinch range, which is sure to put a smile on our customers’ faces,” says Sarah Jackson, director, licensing, Primark. “Our partnership has grown year-on-year, and we’re excited to offer our biggest-ever collection across all departments in-store. At Primark, we pride ourselves on our extensive license offering, and we’re thrilled to not only bring fantastic products to our customers but also themed cafés in our Birmingham and Edinburgh locations this year so visitors can kick back, relax and enjoy some Grinch-tastic goodies. As part of our mission to surprise and delight our customers, there are more exciting things to come … which will be revealed soon!”

“It’s been a thrill to watch ‘The Grinch’s’ popularity rise around the world the last few decades,” says Susan Brandt, president, chief executive officer, Dr. Seuss Enterprises. “For several years, the Primark team has been a great collaborative partner in the U.K. It’s exciting to see their Grinch collection continue to expand and reach more people through diverse categories. The debut of their Grinch-themed cafés this year is a delightful addition. I can’t wait for our fans to experience all the fun, Grinchy elements we have in-store and online throughout the holiday season.” 

“We love seeing the brilliant reaction fans have to Primark’s Grinch range every year, and we can’t wait to see how much the fans will love this year’s collection,” says Stacy Scimia, commercial director, WildBrain CPLG UK. “With more ways than ever to bring ‘The Grinch’ into family Christmas traditions, everyone from grandparents to pets can get involved in ‘The Grinch’ holiday fun.”

Primark will offer customers in Birmingham and Edinburgh an immersive Grinch experience in-store as the brand’s Primarket cafés transform for the Christmas season. Now through Dec. 29, customers can relax in the green surroundings and enjoy a host of limited-edition menu items, including a Grinchmas Shake made with mint ice cream and decorated in red sugar sprinkles, Cindy Lou Who Waffles topped with vanilla ice cream, meringue and red velvet cake pieces and hot drinks, including orange and salted caramel hot chocolates.

“The Grinch” collection is available now in Primark stores across all 16 markets.