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WHP Global Partners with Fashioncenter to Expand Lotto Brand in Central Europe

Lotto active lifestyle apparel and footwear for men, women and kids will be presented this summer.

License Global

January 1, 2024

1 Min Read
Lotto footwear.
Lotto footwear.WHP Global

WHP Global, owner of the Lotto brand, has signed a long-term license agreement with Norderstedt-based Fashioncenter. A subsidiary of the Schmidt Group, Fashioncenter was most recently entrusted with the license for the Kappa brand for 25 years and is now taking over the product development and distribution of Lotto’s lifestyle footwear and sports fashion apparel in Germany and Poland. 

Fashioncenter will work with Lotto Sport Italia S.p.A. (“LSI”), which operates the core performance categories for the Lotto brand in Europe among other key markets. The new Lotto lifestyle collections will be presented this summer and expected in stores at the start of fall/winter. 

“We are excited to welcome the Schmidt Group as our partner, leveraging not only their experience in distributing lifestyle brands, but also their extensive network within two of Europe’s top markets,” says Stanley Silverstein, chief commercial officer, WHP Global. “We expect this partnership will significantly increase our footprint in this important region.

“We are looking forward to expanding Lotto’s brand presence in Germany and Poland,” says Cornelia Schmidt, chief executive officer, Fashioncenter. “Our team is full of ideas and zest for action and is already working on the first lifestyle collections.”

Related:WHP Global Announces International Expansion Plans for Express

Under the name Lotto Life’s, Fashioncenter will offer apparel and footwear collections that have a sporty foundation but are designed for everyday wear.

“Our companies have a shared vision for the future growth of the Lotto brand in Germany and Poland,” say Andrea Tomat, president, chief executive officer, LSI, and Cornelia Schmidt, chief executive officer, Fashioncenter. “We look forward to a long and successful partnership as we introduce new products inspired by Italian style and love for sport to the region expanding our customers base beyond performance apparel and footwear into the larger lifestyle space.”

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License Global

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