Together, LSI and WHP will provide design, product development, marketing and brand management services to Lotto’s existing network of more than 50 global partners across the world.
“I am excited about this partnership as it is a key step to ensuring the growth of Lotto, a brand with a great reputation and well-known all over the world,” says Tomat. “With WHP Global we immediately shared the relevance of the values that Lotto brings with it – values linked to sport, innovation, well-being, lifestyle and Italian taste. These
With an eye towards accelerating Lotto’s dominance in the performance sportswear category, WHP and LSI will together invest in expanding into new markets and product categories while activating the brand through untapped digital channels and partnerships with athletes.
“Lotto is a legendary Italian performance sports brand rooted in priceless heritage that athletes and fans around the world love,” says Yehuda Shmidman, chief executive officer, WHP Global. “We are very optimistic about the brand’s future as we work in close partnership with Mr. Andrea Tomat and the entire team at LSI. There is so much upside here, especially as we look to expand the brand from its current reach to the U.S. and other major markets around the world.”
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