The sports brand is under new ownership.

License Global

August 19, 2021

2 Min Read

WHP Global and Lotto Sport Italia have announced a transaction that will provide new financial investments for LSI and for the future of the Lotto brand globally. Under the terms of the agreement, WHP acquired the global trademarks for the Italian sports brand Lotto. LSI and its current leadership team, including chief executive officer and president Andrea Tomat, will continue to operate the Lotto brand in the core markets of Italy, Europe, the Middle East and Africa. 

Together, LSI and WHP will provide design, product development, marketing and brand management services to Lotto’s existing network of more than 50 global partners across the world. 

“I am excited about this partnership as it is a key step to ensuring the growth of Lotto, a brand with a great reputation and well-known all over the world,” says Tomat. “With WHP Global we immediately shared the relevance of the values that Lotto brings with it – values linked to sport, innovation, well-being, lifestyle and Italian taste. These are the strengths we will invest in to ensure a growing global presence in key international markets. This partnership is an Italian success too, because, thanks to an innovative collaboration with WHP, Lotto will be able to compete at the highest levels to become one of the most-loved sportswear brands in the world.”

With an eye towards accelerating Lotto’s dominance in the performance sportswear category, WHP and LSI will together invest in expanding into new markets and product categories while activating the brand through untapped digital channels and partnerships with athletes.

“Lotto is a legendary Italian performance sports brand rooted in priceless heritage that athletes and fans around the world love,” says Yehuda Shmidman, chief executive officer, WHP Global. “We are very optimistic about the brand’s future as we work in close partnership with Mr. Andrea Tomat and the entire team at LSI. There is so much upside here, especially as we look to expand the brand from its current reach to the U.S. and other major markets around the world.”

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License Global

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