apparel for kids ages 3-14 years.
into the kids’ portfolio for the first time in India. Offering a collection that features bright colors embodying the spirit of MTV, the officially licensed SS’23 collection will be available at Ajio.com and over 500 Reliance Retail stores, including Trends and Trends Junior.
“We are delighted to partner with Point Cove and introduce MTV’s first-ever kids’ collection in India,” says Sachin Puntambekar, business head, consumer products, Viacom18. “This collaboration allows us to extend the magic of MTV to a younger generation. Together with Point Cove, we aim to give fans an exciting range of products that encapsulate the essence of MTV and express their fandom.”
“We are happy to launch our licensed collaboration range, MTV x Point Cove,” says
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