Brand, inspired by the London Underground, combines London’s heritage and modern trends and reinterprets them from a new perspective.

License Global

August 22, 2023

2 Min Read
London Underground Fall/Winter collection
London Underground Fall/Winter collectionTransport for London, London Underground, Handsome

The street brand, London Underground, is launching a fresh reinterpretation of the heritage mood of London from an unexpected perspective. The debut ’23 fall/winter collection of London Underground draws inspiration from the historic London Tube and the modern people who use it.

As evident from its name, London Underground draws inspiration from the world’s first subway, London’s iconic Underground. With a history spanning 160 years, the Underground is not only a space connecting stations but also a symbolic place where the past and present intersect, intertwined with the daily lives and stories of countless Londoners.

London Underground is a street label that encapsulates the symbolism and values of the Underground. Based on the concept of ‘Unexpected Heritage,’ which reinterprets London’s heritage from an unexpected viewpoint, it offers a styling guide that anyone can wear regardless of gender or age. With a unique color palette and refined details, the brand plans to create a new heritage of its own continuously.

Themed ‘Life From A Tube: The Passage,’ the collection aims to connect the past and present of Londoners, acting as a conduit for diverse stories and conveying the message of connecting London intimately and flexibly in everyday life. The collection blends a street sensibility with wearable silhouettes featuring various colors and styles. Leather details, vintage fonts, brushing and washing techniques emphasize the heritage mood. Notably, the brand’s signature color, ‘Pale Green,’ inspired by the vintage hues of the Underground’s tiles, ticket booths, columns and walls, showcases the brand’s identity.

Related:What Does 2023 Look Like for TfL’s Brand Licensing Program?

The ’23 fall/winter collection includes signature items, such as loose-fit short-sleeve shirts with prominent brand naming artwork, jacquard knits inspired by the opening of the Underground in 1863 and textured knit cardigans. In addition to these, denim, coats and jackets have been modernly reinterpreted in terms of silhouette and details. The collection also features a range of accessories, such as graphic ball caps, beanies, bags and mufflers.

“We are delighted to launch this fashion collection with Handsome,” says Ellen Sankey, brand licensing manager, Transport for London. “London Underground celebrates its 160th birthday this year, and its iconic designs are as much a part of that history as the transport itself.”

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License Global

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