Agency has exclusive rights to the denim brand’s market expansion.

License Global

January 2, 2024

1 Min Read
Ad for Vigoss Jeans.
Ad for Vigoss Jeans.Starwood Brands

Brand licensing agency, Starwood Brands, has announced its exclusive partnership with Vigoss, a denim and lifestyle apparel brand. The strategic alliance grants Starwood Brands the sole authority to manage and leverage Vigoss’s intellectual property across various product categories, propelling its expansion into new markets and further solidifying its presence within the fashion landscape.

Vigoss caters to a style-conscious consumer seeking quality, comfort and on-trend pieces that blend the modern aesthetic with timeless classics. With Starwood Brands at the helm, Vigoss will unlock untapped potential through strategic licensing partnerships with categories such as footwear, handbags, small leather goods and more.

“We are excited to welcome Vigoss into the Starwood Brands portfolio,” says David Gindi, president, chief executive officer, Starwood Brands. “Vigoss embodies a unique blend of fashion sense and forward-thinking spirit, resonating deeply with today’s trendsetters. Their dedication to quality and design aligns perfectly with our values, and we are confident that our expertise will fuel the brand’s continued growth and success.”

“Partnering with Starwood Brands presents an incredible opportunity to expand our reach beyond denim and solidify our position within the broader fashion market,” says David Kubresi, owner, Vigoss. “Their proven track record, extensive network and deep understanding of the industry are invaluable assets as we embark on this new chapter. We believe this partnership will enable us to amplify our brand reach, diversify our product offerings and deliver even greater value to our customers.”

Read more about:

North America

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like