Collection now available in-store, online and in the metaverse.

License Global

June 7, 2022

2 Min Read
Barbie x Forever 21 in the metaverse.Mattel

Forever 21 has announced its latest collaboration with Barbie. The limited-edition collection includes a range of on-trend vintage style apparel items, swim, sleepwear, beauty and accessories as well as home décor, inspired by the Barbie DreamHouse. The collection will be simultaneously available in-store, online and in “Forever 21 Shop City” on Roblox. Forever 21 has been active in the metaverse, including launching a metaverse storefront in Decentraland's Fashion District during Metaverse Fashion Week last March

Forever 21’s Roblox experience was created in partnership with the Virtual Brand Group (VBG), a web3 fashion designer, game developer and retailer that creates immersive metaverse experiences by building and operating for global brands’ web3 businesses. The metaverse collection was created by VBG’s global multicultural design team working across five countries. The Forever 21 x Barbie collection replicates its real-life inspiration and campaign using Roblox’s latest Layered Clothing technology for 3D clothing that fits any avatar body type.  

Barbie, a SoCal native, plays in the same inclusive, empowering and fashionable space that our customers love, appreciate and have come to expect from our business,” says Winnie Park, chief executive officer, Forever 21. “We are thrilled to offer shoppers unexpected line extensions that include Barbie in-store and online and virtual fashions in the metaverse. This was the perfect collection to launch first, under our Forever LA umbrella.” 

Forever 21 will also be offering Barbie fashionistas a diverse doll line that celebrates an inclusive view of beauty and fashion, representing a range of body types, skin tones, eye colors and unique physical traits. 

Available at all Forever 21 locations, the Barbie Summer 2022 Collection celebrates inclusive fashion with sizes ranging from XS up to 3XL and offers an additional assortment for kids. The collection will be available for a limited time at Forever 21 stores, on the Forever 21 App and online at Forever21.com. The new fashions can also be experienced inside Roblox. 

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License Global

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