Forever 21 will open the doors to its metaverse storefront in Decentraland's Fashion District during Metaverse Fashion Week, now through March 27. The storefront will feature avatars that will act as Forever 21 sales team members, ambient sounds and custom fixtures. The shop will launch with ten Forever 21 NFT fashion items, inspired by pieces available in Forever 21's physical stores and on Forever21.com.
"Our estate in the Fashion District is evolving into one of the key shopping destinations in the metaverse," says Andrew Kiguel, chief executive officer, Tokens.com and executive chair, Metaverse Group. "Forever 21 is
The partnership was created by Tokens.com and Authentic Brands Group, a global brand development, marketing and entertainment company and the owner of the Forever 21 brand.
"When Forever 21 first entered the metaverse, we were able to harness a unique opportunity to connect with a growing audience," says Winnie Park, chief executive officer, Forever 21. "Being a part of the first-ever Metaverse Fashion Week aligns with our mission to encourage self-expression through virtual and physical fashion. We are proud to partner with Metaverse Group as an avenue to connect our brand with a new demographic."
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