and Palm Tree Crew’s new lifestyle collaboration has arrived.
Showcased for the first time at Palm Tree Music Festival in the Hamptons on June 24, the collection starts with classic streetwear silhouettes, which are infused with preppy, golf-inspired touches and summer-ready materials. Accents like embroidered details, palm tree graphics and an exclusive monogram print created by PUMA and Palm Tree Crew are included on the apparel as well.
“This new lifestyle collection is so special to us because we are really expanding our brand and covering categories across golf and everyday wear,” says Myles Shear, co-founder, Palm Tree Crew. “We wanted to create a new line that not only tied into the laid-back summer style but also day-to-day staples with cool accents and colors. We are really taking our partnership with PUMA to the next level and evolving into lifestyle, not just golf.”
The collection’s footwear offerings include the PUMA Suede, PUMA
“I’m so excited to launch the new PUMA x Palm Tree Crew lifestyle collection,” says Kygo, DJ, producer, co-founder, Palm Tree Crew. “These pieces incorporate a more laid-back style and are perfect for day-to-day wear. I can’t wait to rep it at my upcoming shows and see it in the crowd!”
The first PUMA x Palm Tree Crew lifestyle collection will go live on PUMA.com, PUMA flagship stores and selected PUMA retailers starting July 20.
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