PUMA, Dapper Dan Reunite for Pre-Game Collection

PUMA is releasing its third PUMA x Dapper Dan collection. Bringing sophistication to sportswear through the lens of basketball and hip-hop, the collection, which features classics such as the T7 and the Clyde, mixes PUMA’s heritage in the game with Dapper Dan’s take on luxury.

Back in the day, basketball players connected to hip-hop culture would bring their off-court swagger to the game, giving rise to the popularity of the pre-game walk. The modern pre-game walk has become a runway for ballers to showcase their latest fits, and this idea informs the inspiration for the collection.

A velour take on the T7 elevates the PUMA staple to Dapper Dan levels and comes complete with gold detailing and embroidery. The apparel side of the collection is given a luxe touch with a versatile sweater vest, Mac-style jacket and accompanying short-sleeve shirt, all designed with Dapper Dan’s cultural interpretation of mainstream fashion that early hip-hop brought to the world. The women’s collection also features a corset, cropped hoodie and shorts.

A unique monogram has been created as an ode to hip-hop’s 50th anniversary. The monogram was an essential style code in the fabric of hip-hop, and for this reason, it forms the graphic foundation of the collection. Influenced by early designs from Dapper Dan’s boutique, the PUMA x Dapper Dan monogram has been paired with rare house codes from the PUMA archive.

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PUMA x Dapper Dan have also collaborated on two new versions of the Clyde. Both feature the PUMA x Dapper Dan monogram and diamond print on the suede upper, with subtle stitching, embroidery and zip detailing added as an ode to Dapper Dan’s tailoring background.

Throughout this golden anniversary of hip-hop, PUMA will continue championing its participation in the culture across several drops and activations.

The PUMA x Dapper Dan collection is available at PUMA flagship stores, selected retailers and on PUMA.com.