Moniker is entering into a new collaboration with Peanuts Worldwide, with collections available online and through their brick-and-mortar retail distribution partners.
The esports fashion brands donned by professional athletes and gaming personalities will incorporate Charles M. Schulz’s classic characters into collections. Peanuts has long been associated with sports of all types, and with esports moving into the mainstream, this is a natural progression for the brand.
“We are proud to have been chosen by Peanuts Worldwide as their gateway to the esports audience through unique collaborations with our esports apparel brands,” says Cole Gurman, chief executive officer, Moniker. “We are going to be creating some truly special product collections through this collaboration and leverage our global omnichannel distribution to reach a new consumer for Peanuts Worldwide. ”
“Peanuts fans and sports fans have been synonymous for decades,” says Liz Brinkley, vice president, fashion collaborations and softlines, Peanuts Worldwide. “Moniker is reaching a growing audience: esports athletes and fans, and we’re delighted to be working with them to bring our characters to this key demographic.”
The first H4X x Peanuts collection will be released in spring/summer 2022 and will be available through Moniker’s omni distribution channels. In addition to a premium collection under H4X, consumers can also expect to purchase a collection through Moniker’s value chain brand ESX360.