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March 13, 2023
Lucky Brand, a denim and lifestyle brand, has launched a limited-edition women’s fashion collaboration with
The signature Lucky Brand styling and Laura Ashley’s rich history in textile design are the touchstones of the 15-piece collection.
“Combining Laura Ashley’s iconic British designs with Lucky Brand’s classic American style creates a one-of-a-kind look that reflects the best of both beloved brands,” says Penne Cairoli, president, Laura Ashley, (Americas).
The pieces are embellished with patchwork, embroidery and floral patterns on jeans, dresses, shirting, shorts and jackets.
“Lucky Brand is proud to partner with Laura Ashley, a classic brand with a long history of beautiful craftsmanship,” says Natalie Levy, chief executive officer, Lucky Brand. “This collaboration is an exciting opportunity to emphasize our combined commitment to quality, comfort, and style while creating apparel people will want to love and wear for a long time.”
“Laura Ashley is delighted to see this collaboration come together with Lucky Brand,” says Carolyn D'Angelo, senior managing director, brand operations, Gordon Brothers, and president, Laura Ashley Global. “We are excited to work with brands that continue to be inspired by the legacy of Laura Ashley. As we reach our 70th anniversary this year, it’s amazing to see how this collection reimagines the iconic heritage prints across modern designs.”
The Lucky Brand x Laura Ashley collection is available in Lucky Brand stores and online at Luckybrand.com and Lauraashleyusa.com. The release is one of two capsules, with a second collection launching this summer.
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