Levi’s, Hello Kitty Slip into Second Collaboration

In honor of Sanrio’s 60^th anniversary, the character company has teamed with Levi’s to create a fashion collection inspired by Hello Kitty.

The newest collaboration between the two includes laser-etched jeans, reusable and reversible face masks and customizable t-shirts, hoodies and tote bags. Previously, the two collaborated in 2019 for a collection of streetwear-inspired pieces like denim trucker jackets and overalls with Hello Kitty’s image. The Levi’s x Hello Kitty collection launched on Sept. 16 on the Levi’s website and app.

Sanrio has teamed with multiple brands in recent months to celebrate the company’s 60^th anniversary. Igloo launched a limited-edition Hello Kitty cooler in June and the company created multiple activations to honor the 45^th anniversary of their My Melody character.