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Levi’s, Hello Kitty Slip into Second Collaboration

Sanrio and Levi’s have created an apparel and accessories collection.

In honor of Sanrio’s 60th anniversary, the character company has teamed with Levi’s to create a fashion collection inspired by Hello Kitty.

The newest collaboration between the two includes laser-etched jeans, reusable and reversible face masks and customizable t-shirts, hoodies and tote bags. Previously, the two collaborated in 2019 for a collection of streetwear-inspired pieces like denim trucker jackets and overalls with Hello Kitty’s image. The Levi’s x Hello Kitty collection launched on Sept. 16 on the Levi’s website and app.

Sanrio has teamed with multiple brands in recent months to celebrate the company’s 60th anniversary. Igloo launched a limited-edition Hello Kitty cooler in June and the company created multiple activations to honor the 45th anniversary of their My Melody character.

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