My Melody Celebrates 45th Anniversary with Capsule Collection and Activations

Sanrio is celebrating My Melody’s 45th anniversary with a capsule collection and social media activations.

License Global

July 25, 2020

1 Min Read
mymelody.png

Sanrio has announced its digital and e-commerce campaign celebrating the 45th anniversary of My Melody this summer.

An exclusive My Melody 45th Anniversary collection drops on ShopSanrio.com. The six-piece capsule collection prices start from £7, with shipping across Europe and Australia.

Along with the collection comes a new My Melody Instagram filter on the @hellokittyeu Instagram, an Instagram prize drawing will be held from July 27 to Aug. 3. Prizes are a selection from the exclusive My Melody 45th anniversary collection available on ShopSanrio.com and a My Melody accessories bundle from ARTBOX U.K.

The anniversary celebrations follow on the heels of Hello Kitty’s 45th anniversary in 2019. 

Read more about:

My MelodySanrio

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like