My Melody Celebrates 45th Anniversary with Capsule Collection and Activations

Sanrio is celebrating My Melody’s 45th anniversary with a capsule collection and social media activations.
License Global

July 25, 2020


Sanrio has announced its digital and e-commerce campaign celebrating the 45th anniversary of My Melody this summer.

An exclusive My Melody 45th Anniversary collection drops on

. The six-piece capsule collection prices start from £7, with shipping across Europe and Australia.

Along with the collection comes a new My Melody Instagram filter on the @hellokittyeu Instagram, an Instagram prize drawing will be held from July 27 to Aug. 3. Prizes are a selection from the exclusive My Melody 45th anniversary collection available on

and a My Melody accessories bundle from



The anniversary celebrations follow on the heels of

Hello Kitty’s 45th anniversary

in 2019. 

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