Sanrio has announced its digital and e-commerce campaign celebrating the 45th anniversary of My Melody this summer.
An exclusive My Melody 45th Anniversary collection drops on ShopSanrio.com. The six-piece capsule collection prices start from £7, with shipping across Europe and Australia.
Along with the collection comes a new My Melody Instagram filter on the @hellokittyeu Instagram, an Instagram prize drawing will be held from July 27 to Aug. 3. Prizes are a selection from the exclusive My Melody 45th anniversary collection available on ShopSanrio.com and a My Melody accessories bundle from ARTBOX U.K.
The anniversary celebrations follow on the heels of Hello Kitty’s 45th anniversary in 2019.