My Melody Celebrates 45th Anniversary with Capsule Collection and ActivationsMy Melody Celebrates 45th Anniversary with Capsule Collection and Activations

Sanrio has announced its digital and e-commerce campaign celebrating the 45^th anniversary of My Melody this summer.

An exclusive My Melody 45^th Anniversary collection drops on ShopSanrio.com. The six-piece capsule collection prices start from £7, with shipping across Europe and Australia.

Along with the collection comes a new My Melody Instagram filter on the @hellokittyeu Instagram, an Instagram prize drawing will be held from July 27 to Aug. 3. Prizes are a selection from the exclusive My Melody 45^th anniversary collection available on ShopSanrio.com and a My Melody accessories bundle from ARTBOX U.K.

The anniversary celebrations follow on the heels of Hello Kitty’s 45th anniversary in 2019.