June 22, 2020
The partnership leads to the debut of a Playmate Pal(7-quart and Playmate Mini 4-quart cooler. Each cooler has custom artwork inspired by the Hello Kitty brand.
“Teaming up with Sanrio is a truly fun experience,” says Brian Garofalow, chief marketing officer, Igloo. “Hello Kitty is an international icon known for making friends around the world. While at Igloo, our goal is to deliver coolness to the world—it only seemed fitting that our iconic Playmate cooler would become a part of her summer crew for all her fans to enjoy.”
“At Sanrio, we believe everything is better when we enjoy it together,” said Susan Tran, director of brand marketing, Sanrio, “This is why we’re excited to launch this exclusive collection with Igloo and everyone’s best friend, Hello Kitty, so that every gathering is that much more memorable.”
Earlier this year, Sanrio teamed with Schick for a collection of
Igloo recently announced a cooler
partnership with celebrity chef Guy Fieri
earlier this year.
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