March 9, 2022
Smiley has been shaping the way the world expresses positivity through music, art and pop culture since 1972, while Lee has been celebrating the unrelenting optimism of those who follow their own path for more than a century. Inspired by styles from the ‘70s, ‘80s and ‘90s, the Lee x Smiley capsule invites wearers to join the Happy Revolution. Featuring combinations of the classic yellow Smiley with fresh iterations applied to pastel and tie-dye hues, painted reminders to “Take the Time to Smile,” and Lee’s heritage denim, each piece is designed to project positivity. The smallest detail received a refresh, with Lee x Smiley hardware, an exclusively designed Smiley Lee patch and the Smiley embroidered on the jeans’ iconic spade back pockets.
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“Over the last five decades, Smiley has collaborated with brands across all categories imaginable – from fashion to music, to design, accessories, travel and more – with the iconic Smiley influencing culture every step of the way,” says Nicolas Loufrani, chief executive officer, The Smiley Company. “This collaboration with Lee showcases our commitment together to continue to spread positivity and smiles.”
The collection includes men’s and women’s T-shirts, jeans, shirts, jackets and overalls. The collection is available on Lee’s websites in the U.S. and Europe. Lee has also created two collector edition pieces that are available exclusively as part of Smiley retail takeovers in Galeries Lafayette stores globally and online at Galerieslafayette.com as well as in the US at Nordstrom at select [email protected] locations and online at
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