In 2019, Kith Women and Barbie announced the partnership by launching a doll-styling contest and a Kith in-store retrospective, paying tribute to Barbie’s 60-year history as an iconic interpreter of style. The styling contest, open to the public, invited participants to create the official Kith Women for Barbie by styling a selection of dolls with 80 Kith women custom doll-sized apparel and accessories pieces. The submissions were then reviewed by a panel of judges, comprising three industry stylists including Ade Samuel, Dianne Garcia and Maeve Reilly. The judges narrowed the submissions down to six finalists who were then voted on by the public to choose the winning doll that would be available for sale.
In addition to the doll, the Kith Women for Barbie apparel collection sits at the intersection between Kith Women silhouettes and timeless Barbie detailing. A Golden Bear varsity jacket is offered in black and crafted in a high-quality wool-blend fabric with quilted lining. Complete with full patchwork including a gothic K patch, Kith box logo and Kith for Barbie patches on the sleeves and back, the Varsity jacket is the centerpiece of the apparel collection. The Jane Hoodie II is available in a 100% black cotton fabric with Kith for Barbie artwork and in a rich Amazon green with gothic Kith font that matches the Chelsea Sweatpants with the same detailing. The Cris Crew is offered in pink and white and has varying Barbie artwork and Kith for Barbie logo detailing on each sleeve. The collection also includes special Kith Women x Barbie iterations of the Alexa Cropped Hoodie, Mei Tee, Lucy Tee, Mott Tee and the brand’s signature Dad Hats.
The Kith Kids for Barbie collection also includes a Golden Bear Varsity Jacket offered in classic Barbie Pink and includes other unique Kith for Barbie patchwork elements. The Kids line also includes a Kith for Barbie branded onesie and pant set, 100% cotton kids’ hoodies and T-shirts with Kith box logo and Barbie elements, a Williams sweat pant and a 100% cotton French terry Hoodie Dress with a unique graphic on the front.
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