is poised to highlight a comprehensive licensing lineup of new fashion partnerships at
(BLE), Europe’s leading event for licensing and brand extension taking place at London’s ExCeL from Sept. 20-22. Brands including “My Little Pony,” “Peppa Pig,” “Transformers,” “Dungeons & Dragons” and more will be on display. With the theme of BLE 2022 being
, Hasbro plans to showcase some of the biggest fashion licensing deals for the brands in key EURASIA markets.
“Now, more than ever, are we committed to investing in our partners to create breakthrough moments during key pop culture entertainment and product periods across our diverse brand portfolio,” says Marianne James, vice president, Hasbro Licensed Consumer Products EMEA and Asia. “As we look to the future, we’re thrilled to announce new partnerships and new apparel, footwear, accessories and more that will delight fans across the globe.”
The coming months and heading into 2023 will be an exciting time for
“The last few years have taught us to be resilient, adapt and leverage new opportunities as we continue to stay relevant and create amazing moments to make consumers happy, especially through fashion,” says Gabrielle Sims, head, U.K. retail, Hasbro. “Our fashion business is in great shape as we continue to grow and expand. Our laser-focused strategy, insights, partners and vision will absolutely set us apart as we enter an exciting phase across our brand blueprint.”
Hasbro will be showcasing at Brand Licensing Europe, on stand A211 (pre-registration is required).
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