Licensing lineup includes show-based video games, toys, collectibles, apparel, costumes, books and more.

License Global

September 7, 2022

4 Min Read
Cover for “Cobra Kai 2: Dojos Rising.”
Cover for “Cobra Kai 2: Dojos Rising.”Sony

Ahead of the Season 5 premiere of “Cobra Kai” on Sept. 9, Sony Pictures Consumer Products announced an expansion to its “Cobra Kai” consumer products program, with new offerings from licensees including Vans, Hasbro, Century Martial Arts, HarperCollins and more.  

Building upon the success of several multi-layered partnerships in 2021, the global consumer products program will allow fans to continue experiencing the thrilling world of “Cobra Kai” beyond the screen, with expansions in categories including interactive gaming, apparel, accessories, toys, collectibles, home goods, novelty, costumes, jewelry and publishing. 

“As we head into the highly anticipated release of ‘Cobra Kai’ Season 5, Sony Pictures Consumer Products continues to find new and innovative ways to keep fans connected to the show, both on screen and off,” says Jamie Stevens, executive vice president, worldwide consumer products, Sony Pictures Entertainment. “‘Cobra Kai’ enthusiasts can expect to see even more unique products and experiences from fan favorites like Vans and Hasbro and get their hands on never-before-seen items made with Season 5 in mind.”  

Goods across every major product category can be found at for shoppers in the U.S., Canada, New Zealand and Australia and for European shoppers.  

Related:Sony Acquires Savage Game Studios

New launches for Season 5 include:  

Publisher, GameMill Entertainment, announced the forthcoming release of “Cobra Kai 2: Dojos Rising” on PlayStation 5, Xbox Series X|S, PlayStation 4, Xbox One, Nintendo Switch and PC via Steam. The game is scheduled to release this October and is available for pre-order now.  

Inspired by the series, Hasbro will release a special Power Rangers Lightning Collection Mighty Morphin x Cobra Kai capsule collection that will be available in Q1 2023, exclusively at Target.  

Vans is celebrating the art of karate with a collection of footwear inspired by the All Valley dojos featured in Cobra Kai, following the release of Season 5. Vans x Cobra Kai draws inspiration from each dojo’s sensei, with the Old Skool silhouettes paying homage to John Kreese and Johnny Lawrence, while the Sk8-Hi honors Daniel Larusso.  

The team at Hero Beverage is on a mission to Help Everyone Remain Operational. Launching this month, the HERO Beverage x Cobra Kai collection includes coffee, apparel and accessories. Products will be available for purchase on, and  

Inspired by “Cobra Kai,” Sony Pictures Consumer Products will team up with Century Martial Arts to create authentic martial arts equipment, rash guards, T-shirts, uniforms and gis for adults and kids, available this month. 

Related:Spin Master Announces Master Toy Licensing Agreement with Sony Interactive Entertainment’s PlayStation

Coming this fall, Sony Pictures Consumer Products and HarperCollins will unveil “The Kick-A** Book of Cobra Kai,” an official guide to the thrilling world of the Emmy-nominated show. The legacy of “The Karate Kid” and “Cobra Kai” continues with never-before-seen photographs and illustrations, as well as interviews with cast and much more. Pre-order on Amazon.  

Disguise (costume division of JAKKS Pacific) will expand upon its collection of Halloween costumes and accessories so the whole family can test their dojo skills. Product is available to purchase on and  

The 2022 collection of Contenders Clothing puts a retro spin on new graphic tees, hats, sweats, hoodies and boxer briefs. Fans can expect to find references that harken back to the 1984 All Valley tournament; each piece has an ‘80s feel and texture, combined with updated styles and imagery that provide a contemporary feel. Available at  

This month, Ripple Junction will introduce a “Cobra Kai” x Naruto apparel collection, including dojo-themed long- and short-sleeve tees, sweatshirts and hoodies,  available for purchase on,, and Box  

Expansions into Europe/U.K. include:  

Bioworld International Limited continues to offer a robust collection of apparel and accessories, found within fashion retailers such as Primark to grocery stores such as Tesco.  

In the runup to Season 5, Pyramid Posters Limited will extend its core gifting line, including water bottles, notebooks, posters and mugs, sold at key retailers including HMV,, Amazon and Forbidden Planet.  

Now available worldwide on, Cend International Limited (The Hut Group) will deliver a wide range of new Cobra Kai apparel, gifts, homewares and accessories.  

This month, Groovy UK Limited is set to unveil a line of sleepwear inspired by characters including robes, slippers and accessories.  

In Japan:  

Medicom Toy Corporation just released new products within its BE@RBRICK SERIES inspired by “Cobra Kai” and Miyagi-Do.  

Sony Interactive Entertainment is exhibiting at Brand Licensing Europe 2022. Find out more info here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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