and underwear brand, Freegun (Textiss), have announced a collection of
men’s underwear. The range will be available in stores in France from mid-June.
“For several years we have wanted to launch a The Laughing Cow underwear collection with Freegun, and it is now done,” says
, licensing manager, Bel SA. “The Laughing Cow is a leading, fun and iconic brand that conveys good mood and declining it in underwear is a true cross-generational wink executed to perfection by Freegun.”
“We are very excited to have finally been able to materialize this project,” says Christophe Landais, licensing manager, Textiss (Freegun). “The Laughing Cow brand is iconic and versatile enough to lend itself to the exercise and we still have plenty of other designs in mind, and even other BEL SA brands to explore."
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