Anya Hindmarch, Mr. Potato Head Launch Capsule Collection

Eight-piece luxury fashion collaboration of small leather goods is available now.

License Global

June 28, 2023

Cross Body Mr. Potato Head in Multi Raffia with Black Smooth Eco LeatherAnya Hindmarch

Hasbro

and luxury fashion label, Anya Hindmarch, have announced a collaboration to launch the Anya Hindmarch x

Mr. Potato Head

capsule collection. The eight-piece capsule collection of small leather goods spotlights Mr. Potato Head in his classic Derby hat, mustache and bright red nose. The collection is available now at Anya Hindmarch, Net-a-Porter and Matches.

The collection is made up of items for men and women crafted from textured leather and other high-quality materials for a luxurious nod to the childhood staple. The ranges include:

Crossbody Mr. Potato Head in Multi Raffia with Black Smooth Eco Leather
Key fob Mr. Potato Head in Nutmeg Shiny Capra
Ear pods pouch Mr. Potato Head in Nutmeg Shiny Capra
Phone pouch on strap Mr. Potato Head in Nutmeg Shiny Capra with Ink
Zip card case Mr. Potato Head in Ink Shiny Capra with Nutmeg
Mini trifold Mr. Potato Head in Ink Shiny Capra with Nutmeg
Card case Mr. Potato Head in Ink Shiny Capra with Nutmeg
Envelope Purse Sticker Mr. Potato Head in Ink Shiny Capra with Nutmeg

Hindmarch founded her business in London in 1987, and it has grown into a global brand known for its luxury, organization-obsessed accessories, groundbreaking work in sustainability and playful, experiential retail concepts.

“A true pop culture icon with fans across generations, it’s important to us to keep joy at the center of all we do with Mr. Potato Head,” says Marianne James, vice president, EMEA and Asia, licensed consumer products, Hasbro. “This collaboration

aligns perfectly with our north star Blueprint 2.0 strategy, allowing us to bring the brand to life for fans with Anya’s distinctly fun, lively and sustainable vision.”

For 65 years, Mr. Potato Head has evolved to reflect the play patterns and values of today’s kids and families. The character has a long history of changing with the times, from surrendering his pipe as part of the Great American Smokeout in 1987, to giving up his “couch potato” lifestyle and receiving a Presidential Sports Award from the President’s Council on Physical Fitness and Sports in 1992, and more recently receiving a makeover and sprouting new legs in 2011.