Big G Creative Hires New Creative Director

Big G Creative has appointed Steven Anne has as its new creative director.

In his new position, Anne is charged with growing Big G Creative’s core product offerings and helping the company expand into other categories of the toy business. He will oversee licensing, development and have creative authority over Big G’s next generation of products.

“Steve has creative talent, market knowledge and the ability to predict trends, a rare combination that will enable us to widen our reach in the industry,” says Rob Stevens, president, Big G Creative. “Big G Creative has always been known as an innovator and a provider of leading-edge licensed products, and Steve will help us achieve our bigger goals to innovate in other categories.”

Anne joins the company from Walgreens, where he served as the category manager for the chain’s toys, art, plush, games and puzzles. During his 17-year tenure, he helped build Walgreens’ licensing program, and developed hundreds of exclusive items.

“I have a personal passion for toys and a reliable network of toy collaborators that I am excited to leverage for Big G Creative to bring the most innovative and novel products to life, says Anne. “My goal is to develop toys that change play patterns and forge trends. I’m truly excited to have this opportunity.”

Big G has previously made licensed board games, including Kenny G Keepin’ It Saxy Game, and the Trapper Keeper Game.