Finalists for The Licensing Awards 2023 Announced

Countdown to The Licensing Awards 2023 in September is officially on, with the finalists across all categories having been announced.

License Global

July 24, 2023

10 Min Read
Licensing International

The full list of finalists for the Licensing Awards 2023 has been announced.  

The judging panel, comprising more than 250 retail buyers, offered expert input across the product categories. These included executives from Tesco, Asda, Marks & Spencer, TruffleShuffle, My 1st Years, Card Factory, FatFace, Moonpig, TJ Morris, Next, Paultons Park, DFS,, The Works, HMV, The Entertainer, Fraser Group, Ted Baker, Vanilla Underground, Lakeland, Morrisons, JoJo Maman Bébé, Home Bargains, Sainsbury’s, Specsavers and B&M Stores. 

The finalists in The Licensing Awards 2023 (all categories are for licensing activity over the period between June 1, 2022, and May 31, 2023) include: 


This is a Licensing International U.K. award designed to recognize excellence among junior industry professionals in the U.K. under the age of 35. 

  • Thomas Dimech, senior retail and brand manager, Retail Monster 

  • Gemma Fitzgibbon, licensing manager, Funko EMEA 

  • Rakhee Ghelani, category manager, beauty and care, Universal Products & Experiences 

  • Oliver Gilding, exclusive brands manager, Iceland 

  • Donovan De Klerk, global licensing manager, Exquisite Gaming 

  • Max Pilcher, FMCG and hardlines, consumer products coordinator EMEA, Mattel 

  • Leigh Simpson, global licensing manager, Arsenal Football Club 

  • Melissa Tudor, creative director, Fanattik 

  • Ellie Yarnell, head, buying, Vanilla Underground 


Best Retailer of Preschool Licensed Products (Age Group 0-5) 

  • Asda 

  • B&M 


  • The Entertainer 

  • Home Bargains 

  • Morrisons 

  • Smyths Toys 

Best Retailer of Kids’ Licensed Products (Age Group 5-16) 

  • Asda 


  • Claire’s 

  • The Entertainer 

  • Marks and Spencer 

  • Primark 

  • Smyths Toys 

 Best Retailer of Adult Licensed Products 

  • Asda 

  • ASOS 

  • Forbidden Planet 

  • Game 

  • HMV 

  • Primark 

  • TruffleShuffle 

The Radar Award  

This award is for retailers that have come on the radar on the licensing front as they have considerably upped their licensing activities in the last year (between June 1, 2022, and May 31, 2023). 

  • Card Factory 

  • Get Trend 

  • John Lewis & Partners 

  • Lush 

  • My 1st Years 

  • Studio 

  • TK Maxx 

Best Overseas Retailer 

This award is for retailers of any discipline selling licensed products whose main retailing activity is overseas (i.e., not in the U.K.) but which also has a physical or online presence in the U.K. The award is for the retailer’s activity on the licensing front over the last year (between June 1, 2022, and May 31, 2023). 

  • Aldi 

  • Bershka 

  • H&M 

  • Lidl 

  • Pull & Bear 

  • Urban Outfitters 

  • Zara 

Best Licensed Retail Marketing Initiative 

  • Disney100 Where the Magic Began Campaign with Asda/George 

  • Elf Have your Elf a Merry Christmas Campaign with Asda 

  • “Gabby’s Dollhouse:” Gabby on the Go! Campaign with Smyths Toys 

  • “Jurassic Park” 30th Anniversary Initiative with the Natural History Museum 

  • Miffy Year of the Rabbit Campaign with Ichiba 

  • Mr Men Little Miss Comic Relief Campaign with TK Maxx 

  • “PAW Patrol” Aqua Pups STA Campaign with 

  • Pokémon Bus Party Tour with Smyths Toys 

  • The World of Peter Rabbit Easter 2023 Campaign with Marks & Spencer 

Best Licensed Promotions Campaign 

  • Care Bears Churros Campaign with The Knot Churros 

  • Crayola’s BRILLIANT Back To School Doodle Competition with Tom Gates 

  • Little Miss Waste Less Promotion with Ecover 

  • The Paddington Bear Afternoon Tea Tour from Brigit’s Bakery (Agency: Inspires Marketing) 

  • “PAW Patrol” on a Stroll Campaign with Dogs Trust 

  • “PAW Patrol” Swimming Awards with the Swimming Teachers Association 

  • Peppa Pig x Cleaner Seas Project X Twinkl Celebrate World Oceans Day Campaign with George@Asda 

Best Licensed Live Event 

  • F1 Arcade in St Paul’s London from Kindred Concepts 

  • “The Gruffalo and Friends Clubhouse” on the Blackpool Seafront from Merlin Entertainments 

  • “Harry Potter: A Forbidden Forest Experience” at Arley from Ravenswood Experiences 

  • “Jurassic World: The Exhibition” at Excel London from Cityneon 

  • “Peaky Blinders: The Rise” live immersive theatrical show from Immersive Everywhere 

  • “Peter Rabbit Garden Adventure” at Blenheim Palace from Histrionic Productions 

  • “SAW Escape Experience London” from Path Entertainment (TPEG) 

  • “Stranger Things: The Experience” in London from Fever 

  • “Wallace & Gromit A Grand Way Out” at Bristol from Locked In A Room 

  • “The Wondrous Worlds of Roald Dahl Festival of Light” at Longleat from Longleat 


Best Licensed Toys or Games Range 

  • Disney Mini Brands Capsules from Zuru 

  • “Gabby’s Dollhouse” Collection from Spin Master 

  • “The Gruffalo” Wooden Toy Range for Primark from Fizz Creations 

  • “Hey Duggee” Transforming Space Rocket from Golden Bear Toys 

  • “Indiana Jones” Range from Funko Games 

  • Marvel Nanopods from Wow! Stuff 

  • “Peppa Pig” Boat Adventure Set from Tomy UK 

  • Pokémon x Squishmallows Collection from Jazwares 

  • “Super Mario Bros. Movie” Figures from Jakks Pacific 

  • Super Mario Classic Pop Up from Tomy UK 

  • Wizarding World Range from LEGO 

Best Licensed Dress-Up or Partyware Range 

  • Barbie Party Box for Claire’s from Christy’s by Design 

  • Barbie UV Color Change Mermaid Costume from Rubies Masquerade 

  • “Bluey” Party, Balloon and Dress-up Collection from Amscan 

  • Gigantosaurus Deluxe Costume Range from Smiffys 

  • “Little Mermaid Movie” Classic Ariel from Disguise 

  • Peter Rabbit Classic Paper Tableware for Sainsbury’s from Smiffys 

  • Pokémon Party, Balloon and Dress-up Collection from Amscan 

  • Spidey & His Amazing Friends Preschool Costumes from Rubies Masquerade 

  • “SpongeBob SquarePants” Frenzy Suit from OppoSuits 

  • The Very Hungry Caterpillar Tabard from Christy’s by Design 

  • “Willy Wonka & The Chocolate Factory” Costume Collection from Rubies Masquerade 

Best Licensed Preschool Apparel or Accessories Range (0-5 Years) 

  • “Bluey” Collection from Aykroyd & Sons/Roy Lowe 

  • Disney Classic Baby Range for from TDP 

  • “Elf” Infant and Preschool Range from George@Asda 

  • Elmer the Patchwork Elephant SS23 Range from JoJo Maman Bébé 

  • “Paddington” Collection for F+F at Tesco from Blues Group 

  • “PAW Patrol” 3D Apparel and Footwear Range from Vanilla Underground 

  • “PAW Patrol” Aqua Pups Collection for from Aykroyd & Sons 

  • Peanuts Collection for Primark from Blues Group 

  • Peter Rabbit Collection from Blade & Rose 

  • “Peppa Pig” Hair Accessories Collection from Hunter Price International 

  • We’re Going on a Bear Hunt for TU Clothing from Blues Group 

Best Licensed Children’s Apparel or Accessories Range 

  • Barbie Christmas Collection from The Very Group 

  • Flower Fairies Gucci Kids Love Parade from Gucci 

  • Hello Kitty Kids’ Shoes and Accessories from Adidas 

  • “Jurassic World” Children’s Collection from Marks and Spencer 

  • LEGO x H&M Collection from H&M 

  • Nintendo Collection for Next from Fashion UK 

  • Paddington Collection for Tu Clothing from Aykroyd & Sons 

  • Pokémon x Clarks Collection from Clarks 

  • “Minecraft” Legends Collection for George@Asda from Bioworld International 

  • “Minecraft” x Puma AW22 Collection from PUMA 

  • Wizarding World Children’s Collection from Marks and Spencer 

Best Licensed Adult Apparel or Accessories Range 

  • FIFA 2022 World Cup Collection from Poetic Brands 

  • Grinch Collection for Asda from Cooneen 

  • Hot Wheels x Sean Wotherspoon Apparel, Accessories and Footwear from adidas 

  • LEGO x adidas Superstar Footwear from adidas 

  • Paddington Bear x Signare Woven Tapestry Range from AC Jade Trading 

  • Peanuts Collection for Primark from Brand Alliance 

  • Pusheen Apparel and Accessories Collection from Vanilla Underground 

  • “Minecraft” Collection from Burberry 

  • Netflix Collection from Lacoste 

  • Smiley Originals x ASOS from Somerbond 

  • Tommy x Miffy Apparel Collection from Tommy Hilfiger 

Best Licensed Written, Listening or Learning Range 

  • “The Adventures of Paddington” from HarperCollins UK 

  • Alphablocks Phonics Fun from Trends UK 

  • “Bluey” Publishing Range from Ladybird 

  • “Hey Duggee” Press, Play and Party Sticky Stick from Golden Bear 

  • Learn With Peppa Range from Ladybird 

  • “Minecraft” Publishing Range from Farshore, HarperCollins UK 

  • Mr. Men Little Miss Range from Farshore, HarperCollins UK 

  • “PAW Patrol” Audio Cards from Yoto 

  • Peter Rabbit Publishing Range from Puffin 

  • “Thomas & Friends” Limited Edition Packs from Story House Egmont 

  • We’re Going on a Bear Hunt Tonie Audio Character from Tonies 

Best Licensed Paper Products or Stationery Range 

  • BBC Springwatch Greeting Card Collection from Abacus Cards 

  • “Bluey” Calendar and Greeting Card Collection from Danilo Promotions 

  • Disney D100 Sketch Quotes Greeting Card Collection from UK Greetings 

  • Eden Project x Papergang Stationery Selection Box from Ohh Deer 

  • Elmer the Elephant Children’s Stationery from Robert Frederick 

  • Heinz Greeting Card Collection from Tache Crafts 

  • Mr. Men and Little Miss Advent Calendar from A2V Trade 

  • The National Gallery Master Painting Photo Upload Range from Moonpig 

  • Peter Rabbit Pop Up Card Range from Cardology 

  • Pokémon Besties Range from Blueprint Collections 

  • Transformers AR Stamp Collection from Royal Mail 

Best Licensed Giftware Range, Home Décor, Tableware or Housewares Range 

  • Disney100 Limited Edition Collection from Mad Beauty 

  • Disney The Nightmare Before Christmas Collection from Abysse Corp 

  • “Grinch” Cosmetics from Revolution Beauty 

  • “Jurassic Park” 30th Anniversary Collection from Fanattik 

  • Me to You AW22 Collection from Home Bargains 

  • Original Stormtrooper Collection from Nemesis Now 

  • “Peppa Pig” Collection from Bamboo Bamboo 

  • Sonic Cable Guy Phone and Controller Holder from EXG Pro 

  • “The Snowman” Musical Soft Toy from Rainbow Designs 

  • Squishmallows Range from Character World 

  • “Stranger Things” Hellfire Club Range from Pyramid International 

  • Swizzels Love Hearts Plush Gifts from Posh Paws 

Best Licensed Food or Drink Range 

  • Arsenal Pitch Infused Limited Edition Gin and Vodka Liquor Cracker Set from Bohemian Brands 

  • Beatrix Potter Collection from Biscuiteers 

  • Elton John Pianoman Truffles from Charbonnel et Walker 

  • Harry Potter Hedwig Hollow White Chocolate Hand Decorated Owl for Marks & Spencer from Kinnerton 

  • “Lord of the Rings” Pale Ale for Tesco from Brewdog 

  • Me to You Collection for B&M from Kimm & Miller 

  • Natural History Museum Dinosaur Poo from Crème D’Or 

  • “PAW Patrol” Juice Drinks from Vital-Life Nutraceuticals 

  • “Peppa Pig” Multivitamin Drinks from Whatever Brands 

  • SpongeBob SquarePants Frozen Potato Shapes from Iceland Foods 

  • “The Very Hungry Caterpillar” Toddler Snack Range from Ella’s Kitchen 

The Innovation Award 

  • “CoComelon” JJ’s Musical Freeze Dance Boots from Wow! Stuff 

  • Disney x Moonpig Licensed Flower Range 

  • “Finding Nemo” Diving Goggles Wash Bag from Half Moon Bay 

  • “Jurassic World” Real FX Baby Blue Dinosaur from Wow! Stuff 

  • McDonald’s French Fries Crossbody Bag x Loungefly from Funko 

  • “Peppa Pig” Playmat Backpack from William Lamb Group 

  • Super Mario Classic Bath Soap Confetti Cannon from H&A 

  • “Super Mario Bros. Movie” Bath and Body Collection from LUSH 

  • “Super Mario Bros. Movie” Fire Breathing Bowser from Jakks Pacific 

  • Transformers Limited Edition Flagship Optimus Prime from Robosen Technologies 

  • Wallace & Gromit Build Your Own Rocket from Build Your Own 

Best Sustainable Licensed Product 

  • The Ashmolean Museum the Treasured Collection Paint Range from Graphenstone Paints 

  • BBC Children in Need Sportacular Collectibles from Louis Kennedy 

  • Ben & Jerry’s x Tony’s Chocolonely Ice Cream and Chocolate co-branded collaboration 

  • National Trust Footwear Collection from Moshulu 

  • “PAW Patrol” Clean & Soft Range from Naturally Tribal Skincare 

  • “PAW Patrol” Magazine from Story House Egmont 

  • Minions YAZOO KiDS Milk Drinks from FrieslandCapina 

  • Room on the Broom Pop-out Play-set from Play Press 

  • “Super Mario Bros. Movie” Bath and Body Collection from LUSH 

  • WWF Grasslands Collection from Tesco 


Best Preschool Licensed Property (Age Group 0-5) 

  • “Bing” 

  • “Bluey” 

  • “CoComelon” 

  • Elmer the Elephant 

  • “Gabby’s Dollhouse” 

  • “The Gruffalo” 

  • “Hey Duggee” 

  • “Paddington” 

  • “PAW Patrol” 

  • “Peppa Pig” 

  • Peter Rabbit 

  • “The Very Hungry Caterpillar” 

Best Children’s or Tween Licensed Property (Age Group 5-12) 

  • Barbie 

  • Emoji 

  • “The Grinch” 

  • “Jurassic World” 

  • Lilo & Stitch 

  • L.O.L. Surprise! 

  • Marvel Universe 

  • Miraculous 

  • My Little Pony 

  • “Transformers” 

  • Wizarding World 

Best Teen or Adult Licensed Property 

  • Barbie 

  • Care Bears 

  • “Friends” 

  • “The Grinch” 

  • “Peaky Blinders” 

  • Peanuts 

  • Pusheen 

  • Smiley 

  • Squishmallows 

  • “Stranger Things” 

  • “Wednesday” 

  • Wizarding World 

Best Gaming Licensed Property 

  • “Among Us” 

  • Atari 

  • “Call of Duty” 

  • “Fall Guys” 

  • “Fortnite” 

  • “Minecraft” 

  • Pokémon 

  • “Roblox” 

  • “Sonic the Hedgehog” 

  • “Super Mario Classic” 

  • Warhammer 

  • Xbox 

Best Film Licensed Property 

  • “Avatar The Way of Water” 

  • “Black Panther Wakanda Forever” 

  • “Dungeons & Dragons: Honor Among Thieves” 

  • “Guardians of the Galaxy Vol.3” 

  • “Jurassic World Dominion” 

  • “Lightyear” 

  • “The Little Mermaid” 

  • “Minions: The Rise of Gru” 

  • “Rise of the Teenage Ninja Turtles Movie” 

  • “The Super Mario Bros. Movie” 

Best Music or Celebrity Licensed Property 

  • The Beatles 

  • Billie Faiers 

  • Ed Sheeran 

  • Elton John 

  • Frankie Bridge 

  • Gorillaz 

  • Grateful Dead 

  • Iron Maiden 

  • Mrs Hinch 

  • The Rolling Stones 

  • Style Sisters 

Best Sports Licensed Property 

  • Arsenal Football Club 

  • The Football Association 

  • Formula 1 

  • Liverpool Football Club 

  • Manchester City Football Club 

  • Manchester United Football Club 

  • NBA 

  • NFL 

  • NFL Players Association 

  • Tottenham Hotspur Football Club 

The Classic Licensed Property Award 

This award is for properties that have stood the test of time (with at least a decade of licensing activity). The winner will join previous winners in The Licensing Classics Hall of Fame. Previous years’ winners include Barbie, The Beano, Paddington, “Peppa Pig,” Peter Rabbit, Pokémon, Mickey Mouse, Miffy, “The Snowman,” “Star Wars,” “Thomas & Friends” and The Very Hungry Caterpillar. 

This year’s finalists are: 

  • Hello Kitty 

  • In the Night Garden 

  • Me to You 

  • Moomin 

  • Mr. Men and Little Miss 

  • The Roald Dahl Story Company 

  • “Sesame Street” 

  • The Smurfs 

  • “SpongeBob SquarePants” 

  • Teletubbies 

  • “Wallace & Gromit” 

  • Wizarding World 

What Kids Love  

The only consumer award in The Licensing Awards, in collaboration with kids’ market intelligence specialist, The Insights Family. The methodology is from May 19, 2022, through May 19, 2023, for U.K. kids ages 3-12, looking at brands with the highest purchase (or purchase intent) power. To arrive at the finalists, The Insights Family – which speaks to more than half a million kids and parents every year – polled the kids about their favorite video games, TV shows, movies and YouTubers and whether they have bought – or intend to buy – anything related to them during the period. The list of licensed merchandise areas included toys, clothing, books, magazines/comics, DVDs, board games, food, stationery, stickers, apps, music tracks, toiletries, collectibles, posters, homeware, greeting cards and tickets. 

  • “Bluey” 

  • “Fortnite” 

  • “Minecraft” 

  • “PAW Patrol” 

  • “Peppa Pig” 

  • “Pokémon” 

  • “Roblox” 

  • “The Simpsons” 

  • “Sonic the Hedgehog” 

  • “SpongeBob SquarePants” 

  • “Stranger Things” 

  • “Super Mario Bros” 

Honorary Achievement Award 

There are no finalists announced for this award. It will be given to someone in recognition of their contribution to the industry. 

The Licensing Awards 2023 takes place Sept. 12 at the Grosvenor House Hotel, London. 

Tickets and tables can be reserved online or by contacting Clare Hollick at Create Events, [email protected]. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like