USA Today Sports Media Group and Super League Gaming have partnered to bring audiences opportunities to compete in online esports events featuring top video game titles.
The collaboration kicks off with the premiere Madden NFL 20 Tournament where players will go head-to-head in a bracket-style competition, with the top 10 finishers sharing a cash prize.
“The partnership with Super League enables USA Today Sports Media Group to bring its audience of over 60 million sports fans the opportunity to compete in online esports competitions,” says Chris Pirrone, general manager, USA Today Sports Media Group. “Together, USA Today Sports and Super League are excited to provide a platform for mainstream video gamers to battle for supremacy in their favorite games, starting with Madden NFL 20.”
The competition begins on July 6. Super League will host, monitor and manage the Tournament’s gameplay, while USA Today Sports and For The Win will provide complete coverage of the tournament and updates to the bracket. Both companies also will be showcasing highlights across their social media channels. The USA Today Sports Madden NFL 20 $10K Champion will be crowned on August 2nd.
“Sports fans need their fix,” says Matt Edelman, chief commercial officer, Super League Gaming. “With the remarkable audience reach of USA Today Sports, we are helping to fill a gaping void through fun experiences that feed sports fans’ hunger for competition. Live sports play such an important role in our society, bringing people together around shared passions, whether cheering in stadiums or playing side-by-side on the field. The program we’re building with USA Today Sports connects to this competitive spirit and will be fully enjoyable from home.”
Participants can register to compete in the USA Today Sports’ Madden NFL 20 Tournament on Super League's website