G2 Esports Taps Brandgenuity to Expand Global Licensing Program

Brandgenuity will work to expand the G2 Esports brand globally.

License Global

May 23, 2020

1 Min Read
g2 (1).png

G2 Esports, one of the leading entertainment brands in esports, announced a partnership with Brandgenuity to strategically expand its global licensing program. Brandgenuity will expand G2’s licensing programs into new categories to reach fans worldwide.

“We are thrilled to be working with G2 Esports, who are one of the most dominant teams in the world, and the undisputed leaders in fan engagement and world-class entertainment,” says Teri Niadna, managing director, Brandgenuity Europe. “This brand has everything we look for to build a great licensing program: double-digit growth trajectory, a distinctive personality and truly passionate fans.”

Categories for expansion include lifestyle apparel and accessories, gifts, digital, collectibles, collaborations and experiences. Esports is driven by audience participation, so the #G2ARMY will be invited to contribute their own creative work through various social media competitions. With this partnership, Brandgenuity adds the first esports company to its portfolio.

“G2 is building a lifestyle and entertainment empire,” says Carlos “Ocelote” Rodriguez, founder and chief executive officer, G2 Esports. “We have designed and developed streetwear-inspired collections and merchandise that sell out almost instantly thanks to the #G2ARMY, and we want to continue to bring our fans merchandise that makes them proud to rep G2. The Brandgenuity team demonstrated that they understood both our brand and our dedication to entertain at all costs, and we know they will propel us forward in our global licensing efforts.”

Read more about:

BrandgenuityG2 esports

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like