“With STEM careers still underrepresented by women, Barbie is using its platform this World Space Week to show girls exciting and diverse roles and activity in space for them to explore their limitless potential,” says Isabel Ferrer, Barbie spokesperson and Barbie marketing director, EMEA.
To celebrate this World Space Week, the Samantha look-alike doll departed from the ESA base in Germany and travelled on
Samantha Cristoforetti, from Italy, is an aviator, engineer, astronaut and currently in training ahead of her next mission to the International Space Station in April. During her six-month tour of duty, she will take on the role of commander and plans to take her doll on the mission with her to continue inspiring girls.
“Sometimes little things can plant the seeds of great dreams,” says Cristoforetti. “Who knows? Maybe the fun images of my doll floating in weightlessness will spark children’s imagination and lead them to consider a career in STEM.”
For details on how to apply for the Women in Aerospace Europe Outreach Award: The ESA x Barbie Bursary, visit:
Barbie space-themed dolls now available from
include the Samantha Cristoforetti Barbie doll, Barbie astronaut dolls and a spaceship playset.
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