BBC Studios Renews Multiyear Deal with Moose Toys For ‘Bluey’

BBC Studios has announced the renewal of its global licensing partnership with Moose Toys for kids’ property, “Bluey.” The BBC Studios’ licensee will remain the global master toy partner for the Emmy Award-winning animated TV sensation “Bluey” in all territories.

The multiyear renewal follows ABC Australia and Disney platforms’ simultaneous global premiere of the extended special “Bluey” episode, “The Sign.”

BBC Studios also recently revealed a collection of new “Bluey Minisodes” are set to premiere on the Australian Broadcasting Corporation in June and will be available on Disney Jr. and Disney+ this July.

“With global fandom for ‘Bluey’ showing no sign of abating, I am delighted that our dynamic toy partnership with Moose Toys is set to continue for years to come,” says Andrew Carley, director, global licensing, BBC Studios. “Moose’s translation of the ‘Bluey’ brand is best-in-class. They continue to consistently deliver brilliant products that captivate young imaginations and inspire unparalleled play experiences that celebrate the spirit of Bluey perfectly.”

“We feel very lucky to be part of the awesome team that brings ‘Bluey’s’ much loved characters to life for kids around the world,” says Paul Solomon, chief executive officer, Moose Toys. “‘Bluey’ has become a fixture in millions of homes, celebrating our unique Aussie way of life. From backyard barbies to family adventures, ‘Bluey’ reminds us to play and not take ourselves too seriously, all things we embrace at Moose. Who better to bring the spirit of ‘Bluey’ to life than a family-run, Aussie toy company like us.”

Moose Toys is aligning with BBC Studios’ 2024 Family Trip theme for “Bluey” with its fall lineup. This fall and winter, fans will see “Bluey” reaching new heights with a 3-in-1 airplane playset that transports her and the family to a resort vacation. Kids will also see new additions to the plush assortment, including Pilot Bluey, Travel Bingo and Princess Muffin, and can engage the Heeler family in imaginative new ways to gather and play in the new Celebration Home, a spacious two-level playset. There’s also a new line of wooden toys and games crafted from premium materials.