WildBrain CPLG to Represent Magic Mixies

WildBrain CPLG is partnering with Moose Toys to handle representation of the global toy company's Magic Mixies Magic Cauldron and planned line extensions for the brand.  

Under its dedicated North America office, WildBrain CPLG will represent Magic Mixies in the U.S. and Canada to build a cross-category merchandise line targeting kids ages 5 to 8. The initial focus for the consumer products roll-out will be on the apparel, sleepwear, publishing, accessories and homeware categories. Moose will be building the brand's presence even further with a comprehensive content plan later this year. 

"As we continue building our successful relationship with Moose Toys, it's fantastic to add yet another of their exciting brands to our remit," says Jasen Wright, vice president, North America, WildBrain CPLG. "Magic Mixies has captured the attention of kids and retailers alike, as demonstrated by the stand-out sales since launch. The brand has significant potential beyond the core toy range, and we look forward to forging partnerships that extend the wonderment of Magic Mixies for kids across the U.S and Canada."  

"WildBrain CPLG has proven itself to be a dynamic and creative partner for our brands in the U.S. and Canada," says Menal McGrath, vice president, global licensing, Moose Toys. "Furthering our relationship with them by adding Magic Mixies to their portfolio was both the best and the right choice to solidify Mixies' success. We look forward to seeing them work their 'magic' to expand the brand's presence in lifestyle categories for the ultimate Magic Mixies fans."  

WildBrain CPLG also handles the global licensing program for Moose Toys' Akedo – Ultimate Arcade Warriors. Additionally, the agency recently secured a partnership with Moose for a range of toys and playsets based on a fresh iteration of WildBrain's Strawberry Shortcake brand and its new animated series, "Berry in the Big City."