Toikido Appoints New Licensing Director

Toikido has announced it has expanded its commercial team by appointing Sabrina Segalov to the role of licensing director. Segalov will work alongside Will Ochoa, chief commercial officer and Darryl Lai, U.S. managing director.

With a background in licensing roles for Marvel and 20th Century Fox Film, Segalov joins the Toikido team from Sanrio Global and will leverage her expertise across brand licensing and marketing strategy to play a fundamental role in securing new licensing partners for Toikido’s licensing business. 

“We are delighted to welcome Sabrina to the Toikido team,” says Ochoa. “Her cross-category experience within licensing, combined with a proven track record of fostering growth across diverse retail landscapes both in the U.K. and globally, is hugely impressive. We eagerly anticipate her leveraging this wealth of experience with our expanding portfolio of gaming and entertainment IPs, propelling Toikido’s ambitious growth trajectory forward.”

“I am thrilled to embark on this incredible journey with the Toikido team, an opportunity to contribute to their remarkable portfolio of brands,” says Segalov. “With exciting new IP set to launch soon, I look forward to being a driving force in the continued growth of Toikido, a company that has flourished since its inception in 2020.”