, and the brand has been celebrating with collaborations, events,
and much more. Most recently, The Smurfs partnered with luxury Italian house, Armani. The collection features T-shirts, jerseys, tracksuits and caps made from sustainable material.
encourages eco-friendly choices to preserve the environment, just as The Smurfs do.
Though 2023 is a special year for the IP, The Smurfs will continue making partnerships in 2024. For instance, Maestro Media officially announced its alliance with the blue characters to launch a tabletop gaming experience. In the game, tentatively titled, “Smurfs’ Hidden Village,” players will need to gather resources, seek out missing Smurfs and build inventions to restore the village. Each playable Smurf will have a different set of skills, with up to five players able to play the half-hour game at once or a single person in a solo mode.
“The Smurfs are one of the
Related:Smurf Values in Fashion
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