Saban, Jakks Team for New Brand

Saban Brands and Jakks Pacific have formed a strategic collaboration to develop the new multi-platform property, Emojiville.

Saban Brands will launch “Emojiville” as an original web series this fall, and is also developing a television series for the brand to debut in the near future. This new kids’ series will follow five emoji friends and their hilarious antics in Emojiville, a colorful town filled with spirited personalities.

“Emojis are fast becoming the global language of the 21st century, and through Emojiville consumers will experience this phenomenon in a whole new way,” says Elie Dekel, president, Saban Brands. “With the explosion of the mobile lifestyle, these cute, tiny and expressive characters have been universally embraced, with billions of emojis being sent and received everyday. We are excited to embrace the emoji culture and take this concept to the next level.”

Jakks Pacific will serve as Saban Brands’ strategic partner for Emojiville and will develop a consumer products and toy line as well as technology products for the property. Saban Brands will lead the content, distribution, marketing, promotion and other licensing for the brand.

“We are excited to team with Saban Brands on this exceptional project to transform emojis into a full-blown entertainment and consumer products property,” says Stephen Berman, co-founder and chief executive officer, Jakks Pacific. “We believe Jakks will be able to bring the emoji culture to new and exciting products and create an evergreen and global franchise.”