Pocket.watch Bolsters Creator Partnerships Portfolio with Eight New Signings

Pocket.watch, a kids’ and family digital entertainment company working with kids and family creators, has unveiled eight new creator partnerships in its roster, resulting in a total of 48 creator partners, representing 830 million YouTube subscribers and 561 billion lifetime views on YouTube. 

Pocket.watch partners with digital creators who have amassed established audiences on YouTube to further grow their brands into global franchises and expand their content across new platforms. The new pocket.watch creator partners continue to build upon the company’s diversity of content featuring kids’ and family digital creators with genres ranging from comedy and gaming to education and music. The new signings are: 

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“Pocket.watch values partnering with creators who are incremental to the diverse range of content available for kids and families to enjoy together,” says Chase Landau, senior vice president, creator partnerships, pocket.watch. “We’re excited to collaborate with these impressive creators to build upon their already massive audiences and work with them to increase monetization while expanding and diversifying their brands.” 

Pocket.watch’s content library has often extended into licensed partnerships, particularly with its Ryan’s World and Love, Diana brands. This expansion and diversification of the pocket.watch portfolio points to the possibility of a future strategy of licensing expansion as well.