'Peppa Pig' Steps Up U.S. Presence

American Greetings, Colgate, Delta and Innovative Designs are on board to expand the popular children’s program.

Entertainment One has tapped four new U.S. licensing partners, as well as renewed agreements with a number of current licensees, for new merchandise based on the preschool series “Peppa Pig.”

New partners for the brand include: American Greetings for social expressions in the U.S. and Canada; Colgate for oral care in the U.S.; Delta for home furnishings in the U.S.; and Innovative Designs for stationery in the U.S.

Renewed licensees include:

“‘Peppa Pig’ continues to be a well-loved brand in North America. We’re excited to extend our existing partnerships and cement new relationships with such an outstanding group of companies for the world’s largest market,” says Joan Grasso, vice president, licensing, North America, eOne Family. “The upcoming new products will provide ‘Peppa Pig’ fans with adorable new ways to incorporate their favorite characters, settings and themes from the series into their daily lives.”