PBS Kids Arrives at Whole Foods

The broad offering of PBS Kids-branded school supplies includes organic cotton backpacks and other items from Esperos; reusable food keepers from Lunchskins; and notebooks and folders from Mudpuppy.

To further prepare young children for back-to-school season, exclusive "Daniel Tiger’s Neighborhood" content including clips from the TV series, printable learning activities and family-friendly recipes will be available for free on Whole Foods' website.

One-hundred percent of PBS KIDS’ net proceeds from the line will support PBS Kids' educational programming, while Whole Foods Market will donate a percentage of total sales, up to $25,000, to the Whole Kids founds, an organization dedicated to improving children’s nutrition and wellness. In addition, for every Esperos backpack, pencil case and lunch tote purchased, Esperos will donate

“PBS Kids and Whole Foods Market share a commitment to the healthy development of children and families,” says Lesli Rotenberg, general manager, children’s media, PBS. “Proceeds from the new PBS Kids back-to-school line will help support PBS Kids’ mission: to open worlds of possibilities for all children through engaging media content.”